PRZOOM - /newswire/ -
Los Angeles, CA, United States, 2010/03/24 - CardReady with the help of its lead creative agency, 71 Design Team, is set to unveil its new advertising campaign - CardReady.com.
CardReady a leading national provider of merchant processing services this week launched a new targeted B2B advertising campaign that leverages the company’s history and past performance with its aggressive new partnership offering. Created by CardReady’s lead creative agency, West Hollywood based 71 Design Team; the campaign will debut with a hard launch in the ETA edition of the Green Sheet and feature direct, online, and print components. The campaign is a call to action with imagery that expresses a sense of wonderment and excitement about CardReady’s agent program while delivering an appreciation of the company’s unique personality.
“Our agent partner experience is significantly different from other U.S. processors and we wanted to create a campaign that reflects traditional processing values while communicating the feeling an agent has when they partner with us," said CardReady Director of Marketing Drew Padnick. "Time and again our agent partners say they are thrilled by the service we provide, our dedication to exceed their expectations, and our energy and motivation to redefine the marketplace. We wanted a campaign that demonstrates the unique position of our company, having over 12 years of experience as an ISO, while at the same time reflecting the drive one normally only finds from a new business”. The campaign will highlight a number of specific elements available to CardReady’s sales partners such as: guaranteed on-time residuals, 80% splits, bonus programs, and intuitive web based sales support.
CardReady’s dedication to growth, demonstrated with this campaign, strongly positions the company to benefit both its current sales agents as well as any new representatives looking for better service and higher residual splits.
CardReady (cardready.com) was formed in 1998 by bank card industry leaders as a technologically superior merchant processor providing a turnkey solution for merchants and their electronic payment needs. By the year 2003, CardReady was experiencing extraordinary growth. In both 2003 and 2004, CardReady was ranked either first or second in the annual Nilson report of the fastest growing US companies with an average annual growth of 900%. CardReady is guided by CEO Brandon Becker, who over the past 10 years has founded public companies in the technology and payments industry reaching a combined public market valuation of over $480mm. CardReady is a division of Evolution Payment Systems a registered ISO/MSP of The Bancorp Bank, Wilmington, DE.
About 71 Design Team
71 is a full service design firm. Over the past ten years it has designed advertising campaigns for over 100 feature films including several within the James Bond series. The firm’s expertise covers the fields of corporate identity, motion graphics, website development, exterior design, package and merchandise design. Previous clients include Paramount, United Artists, MTV, Honda and Starwood Hotels. The versatility of 71 Design Team allows it to extend most projects beyond their initial scope and is particularly evident in its work with Lucky Strike Lanes, a chain of high end bowling alley's in 22 locations across the country.