The Southeast Asian and Australasian power distribution unit (PDU) market displayed resistance toward the economic turmoil in 2009. The market is expected to continue its upward growth trajectory, fuelled by evolving PDU technology that coincides with the "Go Green" approach. This will enable enhanced efficiency in the long run. The IT industry is witnessing a centralization of IT facilities to expedite business operation.
Consolidation in the IT segment has triggered high demand from data centers, where power quality is a critical factor. Alongside the mushrooming of new data centers, a demand spike is expected for rack mount and non-rack mount PDUs in the immediate future.
New analysis from Frost & Sullivan (powersupplies.frost.com), Southeast Asian and Australasian Power Distribution Unit Market, finds that the market earned revenues of over $24.5 million in 2009 and estimates this to reach $35.0 million in 2016.
"Fast-paced technological advancement has enabled versatility and diversity in power systems to cater to the unique end-user requirements," says Frost & Sullivan Industry Analyst Teoh Chew Yew. "Smart or intelligent PDUs have been developed to synchronize with system specifications, offering the flexibility in remote power monitoring and control."
Smart PDUs raise the bar on energy efficiency, as they provide total power consumption and optimal operational conditions. Likewise, they improve the occupational health and safety (OH&S) as well as health, safety, and environment (HSE) standards, as remote monitoring and control are featured in these PDUs.
Although the prospects for the market look optimistic, there are some issues reining in market progression. Tough economic conditions are forcing end users to emphasize operational expenditure rather than capital expenditure (CAPEX). Hence, current projects with high capacity power systems have been put on the back burner or cancelled to tide over this difficult phase.
Product differentiation in the market is low and the majority of the PDU technologies manufactured by market participants are homogeneous. Besides, end users are unable to distinguish between economical and high-end products owing to limited knowledge gained from external sources. They tend to acquire the technology they seek rather than consider the price of a power strip, thus impeding market growth. Knowledge of the technical attributes of PDUs is vital for effective discernment in the choice of power or data center solutions.
"Trends point to a distinct lack of awareness of the benefits of deploying energy-efficient solutions," says Yew. "All parties that are competent should take the responsibility to educate end users and showcase the advantages and returns of adopting PDU systems, particularly smart PDU."
In this scenario, attractive pricing and brand name are the key competitive factors that help sustain market share. Bold business strategies must be initiated to address the current business challenges. In general, end users opt for systems that offer greater functionality and features. Participants must roll out efficient products with multiple or unique attributes to perform specific engineering, monitoring, and control tasks.
To obtain the cutting edge, participants must focus on fulfilling the needs of specific niche applications such as energy savings or the green approach. Going forward, the ability of manufacturers to achieve a breakthrough in PDU technology will create new avenues for business growth.
If you are interested in more information on this study, please send an email to Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
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