AIS Media, Inc., announces CEO Thomas Harpointner will host a workshop at the Integrated Marketing Summit entitled ROI Driven Interactive Marketing - Pivotal Trends and Insider Tactics as part of the two-day Integrated Marketing Summit on Wednesday, March 31st from 9 am - 12 pm at the Omni Hotel CNN Center in Atlanta, GA.
The IMS is geared for marketing and sales professionals in both B-to-B and B-to-C markets throughout the U.S. ROI-Driven Interactive Marketing - Pivotal Trends & Insider Tactics Workshop is part of the two-day Integrated Marketing Summit as a half-day, hands-on workshop for participants who want a deep-immersion experience and expert advice in the hottest areas of marketing and sales.
The Interactive marketing industry is on track to double by 2014 and near $55 billion. Marketers are shifting advertising budgets in epic proportions from traditional advertising (print, TV, radio, etc.) to Interactive marketing (websites, search engines, email, etc.) mainly because Interactive marketing is proven to deliver greater ROI and more measurable results – if properly implemented.
This fast-paced entertaining and highly informative IMS-exclusive workshop is aimed at business and marketing executives seeking to leverage the power of Interactive marketing to drive results from traditional marketing campaigns. Harpointner will explore the primary catalysts driving the shift from traditional to Interactive marketing, the business implications, and highly effective real-world tactics for maximizing the performance of traditional marketing and advertising campaigns with an Interactive strategy.
In this presentation, Thomas Harpointner will cover:
• Interactive marketing growth trends, driving forces, and the next BIG thing;
• Killer tactics for turbo-charging the performance and ROI of any traditional marketing campaigns;
• 6 deadly Interactive marketing pitfalls to avoid;
• Interactive marketing and your website; plunders and best practices;
• Understanding search engine marketing – SEM, SEO, PPC… simplified;
• Understanding the impact of social media.
Attendees will receive hand-outs and a certificate to redeem a personal Interactive strategy consultation from AIS Media ($299 value).
About the Speaker
Thomas Harpointner is founder CEO of AIS Media, Inc., an award-winning Interactive marketing and web services company. Since 1997, AIS Media has helped thousands of companies and marketers develop action-driven Interactive marketing strategies that deliver measurable results and propel business growth. Thomas is an author, a public speaker and routinely featured in the global press and media for his insight on Interactive marketing trends. He has appeared on Fox Business, CNBC, Bloomberg TV, CNN Radio and dozens of radio programs. Thomas has been interviewed by AdAge, The Wall Street Journal, Forbes, the LA Times, the Chicago Tribune, Business Week, Wired, and numerous other newspapers, magazines, and trade publications. He has served on the board of the Sales Automation Association (SAA) and currently serves on the board of the Georgia Direct Marketing Association (DMA). Thomas is widely regarded as inspiring, fun and candid.
About AIS Media
AIS Media, Inc., an Interactive marketing and consulting company, is a leading provider of Internet strategy consulting, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners.