PRZOOM - /newswire/ -
McKinney, TX, United States, 2010/03/11 - Several members of the McKinney Chamber of Commerce have partnered together for the first shared group mobile billboard advertising campaign launched by Radius Mobile Media.
This innovative outdoor advertising format is expressly designed for small businesses or groups that share a common relationship and aims to augment each participant’s existing marketing at an extremely affordable rate. With the shared group format, each of the ten to twelve participating clients receive a category exclusive with their business logo and contact information on a co-branded full-color 12’ x 6’ widescreen mobile billboard. Each shared group advertising campaign runs for 13 continuous weeks and provides broad coverage across Plano, Frisco, Allen and McKinney.
Donna Bokaie, of Dennis Baker State Farm Insurance, said “Co-branded outdoor advertising is a new media option we’ve not utilized before. It offers a sustained marketing presence across the Plano, Frisco, Allen and McKinney area in which we do business every day, and the category exclusive means we are the only insurance agency featured on the scrolling billboard. When Radius Mobile Media first announced this program, we jumped at the opportunity to participate.”
Debbie Vice, Owner of Pop-A-Lock North Texas, said “The rate on this program is just unbelievable – each week of advertising costs me less than what I spend for a single lunch! It’s a ‘no-brainer’ way to build additional awareness for my business and enhance our existing advertising spend.”
Wayne Reynolds, Owner & President of Radius Mobile Media, said “Effective advertising is a critical success factor for many small businesses. Unfortunately we often find a sizeable disconnect between effective media execution and affordability / budget for small business owners. We developed the shared group mobile billboard advertising format specifically to address this gap with a high reach advertising tool that easily synergizes with any existing media mix and packaged at a super affordable price point. Upon announcing the program, we quickly secured several clients related through their peer memberships with the McKinney Chamber of Commerce. We welcome the success of the format and look forward to creating more shared group mobile billboard campaigns in the future.”
The full list of businesses participating in the inaugural shared group campaign include:
• Ink & Toner USA - McKinney
• El Dorado Motors
• YourBiz Financial Services, Inc.
• Pop-A-Lock North Texas
• Dennis Baker State Farm Insurance
• Jeunesse Medical Spa
• Christian Brothers Automotive McKinney
• Haynes Landscape & Maintenance, Inc.
• RejuveNation LifeSpa
• Rene’s Lagniappe Hair Design.
About Radius Mobile Media, LLC
Radius Mobile Media (radiusmobilemedia.com) is the premier provider of Mobile Outdoor Advertising and Marketing in North Texas. Operating in affluent Plano, Frisco, Allen and McKinney, Radius Mobile Media provides extensive daily and event coverage for large brands and those that want to become large. As a member of the award-winning GoMobile Advertising Network, Radius Mobile Media provides local, regional and national reach with direct access to over 100 mobile advertising assets in 60+ markets across the country.