PRZOOM - /newswire/ -
Charlotte, NC, United States, 2010/03/10 - Brett McCoy, Partner, Citizen and Ron Edelen, Partner, Myjive, are the featured speakers at Business Marketing Association Carolinas’ meeting on March 17th at 11:30am - BmaCarolinas.org.
Attendees will learn about recent changes in the digital space and how technology is shaping how we shop, search, entertain ourselves, communicate, relate and live. As brand and digital experience experts, Brett and Ron will focus on the role of technology in marketing and how smart companies now respond to how consumers live and interact with their brands. Their presentation will highlight Citizen’s and Myjive’s collective approach to communications developed specifically for today’s evolved digital world.
Registration is open to anyone. BMA members and students cost is $20; non-members pay $35. Cash and checks at the door. No credit cards. Registration closes Friday March 12th at 5:00pm. Please visit bmacarolinas.org/.
Brett McCoy, Partner + Brand Services for Citizen (citizentheagency.com), is an experienced researcher, brand planner and social media strategist who leverages consumer thinking and market insights to create engaging, relevant and creative brand experiences. He has also provided the yin balance to the yang of traditional agencies during his management of branding initiatives for Kraft, Comcast, Time, Inc., Clorox, 3M, Wal-Mart, Target and Lucas Arts. Brett understands the each Citizen project needs to speak to the right audience in the right way and he puts this objective in the fore-
front as he leads all brand strategy, planning and social services for Citizen.
Ron Edelen, Partner + Creative for Myjive, has synergetic film and design background that establishes the agency’s foundation for progressive, story-driven creative solutions. From his start in the broadcast industry as a pre- visualization artist for the NFL Network to designing for ABC, BET and HGTV, Ron gained a strong understanding for how brands connect with consumers through narrative-based messages. At Myjive (myjive.net), Ron has shown continued success in directing award-winning interactive experiences for the Discovery Channel Store and Warner Brothers Home Video. Prior to moving to Charlotte, Ron served as Adjunct Faculty in Graphic Design at Virginia Commonwealth University and research in advanced media systems at the Digital Worlds Institute.
For more information contact info[.]citizentheagency.com or call 704.332.8229.