PRZOOM - /newswire/ -
Laverune, Herault, France, 2010/03/08 - Next-generation Queue Management and Retail Merchandising Systems introduced at GlobalShop 2010. ESII and its partner Lawrence Metal Products present its latest innovations in retail, March 10-12 at Las Vegas’ Sands Expo and Convention Center, Booth #2834.
ESII, SAS, the leading provider of customer flow process management integration technologies to enhance waiting time performances, today announced its participation with its partner Lawrence Metal Products to the Global Shop 2010. ESII and Lawrence, part of the Tensator Group, will present their latest innovations for the U.S retail market.
ESII "Great Shopping Experience™" solutions specially dedicated to the retail sector improve the reception of clients and provide innovative services to actively manage customers waiting lines and traffic (making appointments on the internet, PDA mobile salespersons, and dynamic digital signage to strengthen advertising and informing customers, ...). ESII helps the retailers to multiply the retail buying opportunities in the areas of sales, improve customer loyalty, increase customer satisfaction and optimize staff resources.
The systems are designed to speed customer flow through the queue while optimizing the potential for driving impulse purchases. They also provide opportunities for multimedia advertising and promotions in order to maximize revenues per square foot.
Digital signage solutions allow retailers and brands to introduce engaging media into the queue and directly target waiting customers. Easily integrated with customer flow management merchandising system, it is a prime opportunity to target media advertising relating to items merchandised within the queue and see a direct uplift in impulse purchases and margins.
“Winning companies understand every square foot of space must be creatively used to generate sales while enhancing the customer experience,” said Keith Carpentier, senior business development manager for Lawrence. “Once installed, the systems drive revenue by reducing customer frustration and confusion and promote additional spending while moving through an interactive queue.”
ESII and Lawrence’s booth #2834 at GlobalShop will be fully interactive, allowing visitors to experience all of the featured technology products.
ESII (esii.com) provides a full complement of technology and services to meet the increasingly sophisticated needs in customer flow process management markets. ESII is dedicated to providing high performance solutions in queue management, goods collection, electronic call forward, display and digital signage to improve waiting conditions profitability.
ESII is widely recognized as the industry’s leader to optimize customer flow process management with more than 8000 installed sites.
Headquartered in Lavérune, France, ESII operates worldwide with an additional office in Créteil, near Paris.
ESII, eSirius™, eGestat™, eTurn™, eTrack™, eWelcome™, Cameo™ and eDiseo™ are trademarks of ESII.