Point of Reference, the industry thought leader in customer reference management solutions, is excited to once again be sponsoring the Customer Reference Forum, now in its fourth year, March 2-3, 2010 in Santa Clara, California. The event, of which Point of Reference is a founding sponsor, is the Customer Reference community’s most comprehensive event covering topics such as program adoption, strategies for gaining and maintaining executive support, and the ever-changing role of programs in the enterprise. This is a chance for thought leaders to share best practices and, as is typically the case, this year’s featured speakers include a number of Point of Reference clients: Lexmark International and Red Hat.
Lexmark will be sharing the challenges and best practices around the cultural, political and organizational issues that must be addressed in launching a successful global customer reference program. “Point of Reference was honored to support this significant initiative,” said company president, David Sroka, “We’ve built a very strong partnership in North America and this experience only deepened our collective experience.”
Red Hat will be part of a joint presentation discussing findings from a recent survey of B2B decision makers related to the role of content in their decisions. “It’s so important to understand what content is making a difference and then to allocate limited budget dollars where they count,” Sroka said, “and if impact isn’t being tracked relative to closed business it’s hard to justify―especially to executive champions of a program.”
Customer Reference Forum always features some of the latest developments in the industry and this year is no exception. Topics generating buzz include the use of Net Promoter intelligence to “mobilize promoters,” the cultivation of customer communities, and innovative use of low-cost, customer-generated video. One of the key benefits of the Forum is the amount of time available for one-to-one networking and facilitated discussions on timely topics of interest. Check out the full 2010 Customer Reference Forum Agenda.
About Point of Reference®
Point of Reference (point-of-reference.com) provides a full complement of customer reference management solutions to organizations determined to cultivate and capitalize on high value customer relationships. Primary business lines include ReferenceStor™, a hosted customer reference management software solution, and TruPoints™, recorded content development services based on a well-honed interview methodology. With Point of Reference, clients can finally orchestrate coordinated customer reference activities, inject references into sales and marketing opportunities with less time and hassle, and build a library of 24/7 available customer references to end burn-out.