Trinity Mobile, an industry leader in mobile ticketing, mobile couponing and mobile marketing, announced today that it has recorded its highest sustained year-on-year growth for the delivery of mobile boarding passes to airline passengers in 2009. According to Trinity Mobile, whose airline customers include Austrian Airlines and British Midlands Airways (BMI), over 600,000 mobile boarding passes were sent out via mobile text messages in 2009, up from 50,000 in 2008. The 1200% year-on-year increase in uptake occurred with little or no direct sales push of mobile ticketing, and was driven nearly entirely by customers opting at the end of the ticket sales process to receive a bar-coded mobile boarding pass with text detailing all the relevant information instead of printing details at home.
Trinity Mobile uses mobile phone technology to scan barcodes directly off all mobile phone screens with a 100% success rate, allowing the mobile phone handset to become a mobile ticket and coupon device. Trinity Mobile currently works with over 100 European retailers, major airlines, rail and bus companies, and leisure and entertainment providers across Europe.
“The massive growth in mobile ticketing is completely driven by the consumer’s need for the fastest, easiest and most affordable way to get tickets,” said Rob Clegg, Commercial Director at Trinity Mobile. “Our technology has proven to deliver these enhanced customer services efficiently, securely and cost effectively, and has the added benefit of being environmentally friendly.”
In addition to reducing the costs related to issuing paper boarding passes, mobile ticketing campaigns can also be delivered more quickly with cancellations and re-issues managed almost instantly.
Recent research findings reinforce Trinity Mobile’s predictions of a mass-market uptake in wireless text messaging and ticketing services. According to Juniper Research’s 2010 Mobile Ticketing Report, over 15 billion mobile tickets will be issued across a wide range of industries worldwide by 2014, up from the 2 billion expected to be delivered this year.
Trinity Mobile’s leading position in the marketplace ensures that the company is at the forefront of the mobile ticketing boom, enabling its customers and partners to provide sophisticated ticket, coupon and loyalty schemes through simple bulk text based mobile phone marketing campaigns.
About Trinity Mobile
Founded in 2003, UK based Trinity Mobile (trinitymobile.co.uk) is an industry leader in mobile ticketing, mobile couponing and mobile marketing. The company enables customers and partners to provide sophisticated ticket, coupon and loyalty schemes through simple bulk text based mobile phone marketing campaigns. Using Trinity's Easy Ticket, Easy Text, and Easy Suite application sets, campaigns are managed and measured providing real-time live control of ticketed events and coupon marketing. This unique offering is currently being deployed by more than 100 of Europe’s leading retailers, major airlines, rail and bus companies and within the leisure & entertainment sector.
Vanessa McDonald / Georgia Hanias, Ballou PR
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