National Moving Service Signs with Yodle to Drive Online Marketing
Yodle, a leader in local online advertising, announced today it was selected as the preferred local online advertising vendor for major franchise system TWO MEN AND A TRUCK®. YodleFranchise, which applies Yodle’s complete online advertising solution for individual local businesses to franchise operations, will help promote TWO MEN AND A TRUCK®’s franchises online.
Founded in the early 1980s as a way for two brothers to make extra money in high school, TWO MEN AND A TRUCK® is the largest franchised moving company in the United States. The company handles home and business moves and treats all customer possessions with care and respect.
Vice President of Marketing Bill Van Huis said the company partnered with Yodle because its services far surpassed its competitors.
“We wanted to back what we believed to be the best company in the space,” Van Huis said. “The support, the service, and the measurability, the dashboard, were all assets Yodle had that the competitors did not.”
YodleFranchise, which launched more than a year ago, is powered by Yodle’s robust online advertising platform. It helps individual local service-oriented businesses find new customers using the Internet. In catering to the specialized needs of franchise operations like TWO MEN AND A TRUCK®, YodleFranchise organizes a franchise’s advertising efforts into one, large-scale, synchronized effort – all while carefully maintaining the local focus necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.
“Like many large franchise networks, TWO MEN AND A TRUCK® needs an online marketing solution that’s large enough to handle its entire network, yet local enough to drive results to their individual locations,” said Yodle CEO Court Cunningham. “We have dedicated tremendous resources to building the technology and expertise that addresses the unique needs of multi-location businesses and large franchise organizations. We’re glad to be putting it to use with companies like TWO MEN AND A TRUCK®.”
Demand for local advertising continues to rise. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising in the last year. (“2010 Outlook: Local Online Advertising, October 2009)
Yodle has seen 135% growth through the end of 2009. Research firm Borrell Associates recently listed Yodle as the fastest-growing local Internet advertising company in 2009 and Silicon Alley Insider listed it as #37 on their list of the 50 most valuable internet startups.
Yodle (yodle.com), a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle, is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers.
About TWO MEN AND A TRUCK®
TWO MEN AND A TRUCK® is the nation’s largest moving franchise offering home and business moves, packing services as well as packing supplies and boxes. Franchisees benefit from a proven operating system, training programs, computerized franchise management software system, marketing, intranet, management consultation and federally registered name and logo.
Known as the ““Movers Who Care”®, the moving franchise the company today has more than 200 locations in the U.S., Canada, Ireland and the United Kingdom and nearly 1,300 trucks on the road. The franchise system is located in Lansing, Mich.