Release date: 2010-02-25

2X Software Targets Increased Latin American Market Share Through Lifeboat Distribution

(PRZOOM - Press & Newswire) —  Dallas, TX, United States, 2010-02-25 - Extended distribution agreement with Lifeboat Distribution will improve product access for South American partners (NASDAQ: WSTG)


2X Software today announced an agreement for Lifeboat Distribution to distribute 2X products to its network of resellers in Latin America and the Caribbean. Lifeboat will distribute the full 2X product line, including the 2X VirtualDesktopServer, 2X ApplicationServer, 2X ThinClientServer and 2X LoadBalancer, which its Latin American partners can use to improve desktop manageability, security and performance for their customers. This extends 2X’s current agreement with Lifeboat for product distribution in the United States and Canada. 2X chose to expand its partnership with Lifeboat to strengthen its Latin American sales channel as well, relying on Lifeboat’s technical expertise and partner recruitment capabilities, as 2X continues to aggressively expand to new markets around the world.

“We’re pleased to continue to expand our relationship with Lifeboat,” stated Scott Sims, General Manager, Americas for 2X Software. “Lifeboat has been an important addition to our sales channel growth strategy in North America, and will be key in driving channel expansion as we aggressively build our Latin American partner network. We’re expecting to triple our sales revenue and double our number of registered partners in Latin America this year, and Lifeboat will be a great catalyst in making this happen.”

"We are pleased that 2X Software has decided to extend our distribution relationship to cover Latin America and the Caribbean," said Dan Jamieson, vice president and general manager, Lifeboat Distribution. "Desktop virtualization is a growing opportunity in this region and I know that our reseller partners will find compelling value in 2X Software’s virtual computing offerings, as they help customers control the costs of PC management costs and improve security and application performance."

To view Lifeboat’s 2X product offerings, please visit:

About 2X
2X Software Ltd ( develops enterprise server-based virtual computing software, enabling desktop virtualization and application streaming on personal computers and thin client devices. Its product line, which includes the award-winning 2X VirtualDesktopServer and 2X ApplicationServer, is easily scalable, installable, and manageable with straightforward licensing, resulting in product prices far below those of competitors.

About Lifeboat
Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (, is an international specialty software distributor for virtualization, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit the website or call +1.800.847.7078 or +1.732.389.0037.


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