Free press releases distribution network?

Agency / Source: Future Publishing Limited

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Colnago Partners with Future for Global Marketing Campaign - Future, the special-interest media group and world’s leading provider of cycling content, has partnered with Colnago, the iconic Italian bicycle manufacturer, to reinvigorate its brand and mastermind a new marketing campaign for 2010 and beyond
Colnago Partners with Future for Global Marketing Campaign

 

PRZOOM - /newswire/ - Bath, Banes, United Kingdom, 2010/02/24 - Future, the special-interest media group and world’s leading provider of cycling content, has partnered with Colnago, the iconic Italian bicycle manufacturer, to reinvigorate its brand and mastermind a new marketing campaign for 2010 and beyond. LSE: FUTR

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Books/Publishing/Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

With Future’s own portfolio now reaching 3.8m cyclists every month, the Colnago partnership sees Future offering its unrivalled expertise and understanding of the industry directly to a manufacturer. Future was briefed by Colnago to reinvigorate and modernise the Italian brand, reaching out to a wider audience of cyclists – bringing their precision built, technically advanced bikes to the fore.

The global campaign encompasses the creation of a brand-new website (colnago.com) and the bi-monthly “Inside Colnago” digital magazine. Both will be translated into seven languages – spoken by more than 3 billion people across the globe. Headed by Future360, Future’s in-house cross media creative solutions outfit, the team works closely with the senior management of its market-leading cycling portfolio. Utilising in-house expertise, the project called upon Future’s editorial, design and photographic resources, alongside its digital, commercial and multimedia teams.

The Colnago.com website considerably increases the company’s reach and exposure amongst enthusiasts, bringing the brand even closer to riders in the USA, China, Japan, UK and across mainland Europe. The new website sees Colnago engaging directly with current owners and would-be customers around the world. Each local version of the website is translated, and offers details on the regional dealer network.

Both cycling enthusiasts and existing Colnago riders are encouraged to register their details with the colnago.com website to get access to exclusive content. The “member’s area” offers unseen photography, competitions and special offers, as well the bi-monthly “Inside Colnago” e-zine, an exclusive behind the scenes look at the manufacturer’s HQ in Cambiago, Italy. Existing Colnago owners are able to register their serial number in order to join the “owners club” – and receive further benefits.

To promote Colnago’s new website, Future will print 750,000 copies of the first “Inside Colnago” – also translated into seven languages. Encouraging cycling enthusiasts to sign up at the website to receive further issues, the magazine will be inserted across Future’s print cycling titles in the UK, as well as cycling magazines across mainland Europe, Singapore, Australia and the USA.

Ernesto Colnago, Founder of Colnago, said: “Future has an outstanding track record when creating content for cyclists, so we see them as a natural partner as we move to further develop our global position amongst riders around the world.

We see our new marketing campaign and website as real opportunities to get closer to our customers than ever before, allowing us to explain what owning a Colnago bicycle means to those who race, or simply love the thrill of riding.”

Pete Stothard, Publishing Director for Future’s sports portfolio, added: “I’m delighted that Colnago came to Future when they wanted to modernise their brand and further strengthen their marketing plan. We worked in partnership with their team to come up with a comprehensive plan that met their strategic goals in bringing Colnago closer to riders across the world.

Our world-leading position in cycling media ensures we know what enthusiasts want, and allows us to provide an invaluable resource to our partners. Colnago have always created some of the world’s most iconic bikes and now it’s time for a wider audience of consumers to find out more about their work.”

About Future
Future plc (futureplc.com) is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Books/Publishing/Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Future Publishing Limited

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Books/Publishing/Newspapers articles,
CATCH Visitors via Your Competitors Announcements!


Colnago Partners with Future for Global Marketing Campaign

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Jen Campbell - futurenet.com 
01225 732269 jen.campbell[.]futurenet.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Future Publishing Limited securities in any jurisdiction including any other companies listed or named in this release.

Books/Publishing/Newspapers via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Future Publishing Limited / Company Profile


Read Books/Publishing/Newspapers Most Recent Related Press Releases:

Hearst Agrees to Acquire CAMP Systems International, Inc. - A Leading Aviation Software-as-a-Service Company
Wiley Celebrates the 2016 Nobel Prize Laureates
American Institute of Ultrasound in Medicine Selects Wiley to Publish the Journal of Ultrasound in Medicine
S&P Global Platts to Launch Fujairah Oil Products Price Assessments
Ranku Acquired by Wiley
S&P Global Platts Launches Formal Consultation on Shift to Asia ULSD Benchmarks
Wiley Signs Definitive Agreement to Acquire Atypon
American Geophysical Union Partners with Wiley to Take on New Geohealth Initiative
Wiley to Publish Molecular Oncology Bringing together All Four Journals from the Federation of European Biochemical Societies At FEBS Press
S&P Global Platts Acquires PIRA Energy Group

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today