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Within four years, 50% of US homes will own a 3D-Ready display, and the uptake of 3D-Ready Blu-ray players won't be far behind, with one out of every three US homes owning one. This is according to Futuresource Consulting, with new research scheduled to be unveiled at their forthcoming webinar, '3D: How Big, How Soon?', taking place on Thursday 25 February.
"Our research shows an imminent upsurge in the adoption of 3D-capable High Definition and Blu-ray hardware, now strengthened by a clearly defined 3D roadmap," says Jim Bottoms, Director at Futuresource. "We expect that a high percentage of BD players will ship with 3D capability next year, and within a few years it will probably be difficult to buy a player without 3D"
Hunger for 3D content will also be driven by owners of PS3 consoles who will be able to play 3D Blu-ray content via a firmware upgrade. For those consumers not yet convinced by the HD experience, 3D will be a highly persuasive reason to upgrade. Combine this with other premium features, such as connected TV and Entertainment Database Browsing, which allows users to browse actor and production information, and consumers in the early adopter and early majority segments will begin to upgrade fairly quickly.
"With a number of leading hardware brands all vying to carve out an early position in the 3D TV and BD market, 3D Ready TVs and players will seed the 3D market in much the same way as the HD market was primed five years ago," says John Bird, a leading strategy analyst at Futuresource. "By 2015 we expect the majority of TVs available will be 3D-Ready and the normal replacement cycle will result in a good proportion of households in the US, Japan and Europe having a 3D-capable display," says Bird. "There is a real feeling of excitement surrounding 3D and here at Futuresource we believe the new unified approach will translate into commercial success within the course of the next few years."
The paid-for Futuresource webinar, '3D: How Big, How Soon?', takes place on Thursday 25 June at 9.30am (GMT) and again at 4.30pm (GMT) and will examine the market impact of 3D in the consumer entertainment environment. Join senior members of the Futuresource team to explore the reality of 3D and the business opportunities being created. The presentations and Q&A session will delve into the commercial and technological factors that will drive 3D revenues, including the 3D TV Market, 3D Blu-ray, broadcast, online, gaming and theatrical. Delegate places are available at just œ45GBP.
Save the date
The Futuresource Entertainment Summit
10-11 June 2010, London, UK
Addressing the business opportunities presented by new home entertainment technologies, platforms and delivery systems, this year's conference focuses on the strategic impact of 3D, the rise of IP connected devices and the changing face of retail, plus revenue stream development and optimisation for Blu-ray and online content services.
Notes
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing its clients with expertise in consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media and IT.
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