PRZOOM - /newswire/ -
Mumbai, India, 2010/02/17 - A first for India: Frost & Sullivan Initiates Voice of Indian Automotive Customers 2009: Evaluation of Health, Wellness, and Wellbeing Features in Vehicles.
Frost & Sullivan initiated the first ever study evaluating the health, wellness, and wellbeing (HWW) features that customers look for in their cars. The study revealed that car owners see HWW as features important in terms of improving state of mind, decreasing stress while driving in uncomfortable conditions, providing physical support, and controlling the internal vehicle climate as the topmost criteria while purchasing a car.
The two major factors associated with stressful driving are: Psychological stress, includes fear of getting penalized due to over speeding, following paper maps to find the destination, and any change in travel plan. Physical stress includes uncomfortable seats, which while driving through congested traffic cause pain, and too many car features to handle.
Compared to internal environmental features (such as air quality and optimum temperature features), physical vehicle features (such as transparent pillars) were not perceived to be highly beneficial. Rather, features that assist drivers while driving are perceived to be more beneficial. Real-time diagnostics, inter-vehicle hazard warning, and emergency calls are rated highly by Indian vehicle owners.
Safety features like run flat tyres, tyre pressure monitoring system, automatic locking while getting out, etc. are perceived as most beneficial. Conversely, safety features like adaptive cruise control and lane keeping assistance are perceived as less beneficial.
The study also analyzes the willingness to pay extra for HWW features. Interestingly, 79 percent are satisfied with the HWW features their current vehicles have. Nearly all Indian vehicle owners report HWW features as important factors that they will consider for their next vehicle purchase.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 40 offices across six continents.
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