Called 'Simplify your everyday life', the campaign promotes the bank’s main services. It has been launched widely through different media such as direct marketing, billboards, web advertising and radio spots. A dedicated website created by MRM Starsky, seb.se/enkla, is the focus of the campaign.
SEB web campaign
Acapela’s voices feature in one of this website’s applications, "Easy refunding". The home page of the site, looking like a bulletin board with a number of Post-it notes, presents various services and packages offered by the bank but also other things that can help simplify the daily life of its new and old customers. By clicking on the Post-it note "Simple refunding – Help to get back small loans " the visitor has the opportunity to use Acapela’s voices to remind a friend to repay what they owe. In other words, the bank is now offering a creative and amusing way to recover small loans from friends, a situation which can sometimes be awkward.
On entering the application "Easy refunding" you first choose whether you wish to send the reminder via Facebook or by e-mail. Then you select the type of expense concerned, such as lunch, gift, or badminton game, and the amount your friend owes (up to 200 SEK). Finally, you choose which of Acapela’s three Swedish voices, Elin, Emma or Erik, will read out the message to the recipient. The selected options are then inserted into a predetermined standard phrase. After you have tested it and agreed, the message is sent to your friend. When he or she gets the e-mail, or the post on Facebook, the message is read out loud: "Hello John Smith, I’m missing 39 kronor from the badminton game the other day. Is this something to do with you?"
"The Acapela text to speech function is an excellent tool, giving extra spice to the campaign site. The quality of the reading of the text, chosen by the visitor, comes as a surprise to many people and encourages them to recommend the application to their friends, which is brilliant," says Markus Thirl, project manager at MRM Starsky.
"We are really happy to contribute to this highly creative campaign. The growing use of text to speech in interactive web campaigns makes more and more people aware that the speech synthesis we can offer today is of very good quality”, comments Lars-Erik Larsson, CEO of Acapela Group.
This is just one example among many illustrating how Acapela’s text-to-speech, through Acapela Voice as a Service, is being used by leading advertising agencies in web-based campaigns. Clients who have benefitted from Voice as a Service include easyJet, Nestlé, Lacoste, Mac Donalds and IT Resurs. Thanks in large part to the viral effect, these campaigns have generally been very successful and attracted a lot of attention.
Acapela Voice (acapela-vaas.com) as a Service is an online Text to Speech cloud that allows you to easily speech enable any web application. Whenever your application needs to talk, connect to our VaaS server, send the text and let VaaS do the talking. 25 languages and up to 50 voices at your disposal, 24/7. Whether you use Flash, or any other language that can communicate over HTTP - PHP, ASP, JSP, Java, or .Net - our API lets you access all the possibilities of Voice as a Service.
To get more information and sign up for an evaluation account, check out the Acapela Voice as a Service dedicated website.To see examples of creative solutions illustrating how to combine text to speech and online applications, visit acapela.tv/.