Ms. Tompkins becomes a Vice-President of Tri-Media and will operate out of the company's US headquarters in Baltimore, MD.
Until recently Ms. Tompkins served as Senior Director of Promotions for AOL, the largest domestic on-line ad network measured by reach. She was responsible for developing sales promotion concepts for AOL advertising clients. Her department was instrumental in generating upwards of $65 Million + of billings.
Her new responsibilities include building a Promotions Department to serve Tri-Media's Partner Power business channel, a network of 30 licensed partners who utilize Tri-Media as their primary digital resource. AOL is a member of the Tri-Media's Partner Power channel.
"We are delighted to add such a high caliber resume to our management team," commented Tri-Media CEO, Albert Iannantuono. "Alana will have an immediate impact on our Partner Power channel growth, and on growing client revenue for our licensed partners."
Ms. Tompkins has also served as Director of Promotions for Advertising.com, Director of Sales & Marketing for the National Retina Institute, and Account Director at NW Ayer in New York.
"Custom destinations, mobile, social media integration, sweeps, contests, coupons, widgets, web decoders, loyalty programs, incentives for opting-in to web-based communities. On-line promotions are growing faster than either traditional or digital advertising. Tri-Media now has sales promotion as a core competency and our partners and clients will join us on the growth curve," commented Gary Jordan, Tri-Media EVP Business Development.
Tri-Media Integrated Marketing Technologies (tri-media.com) is a Canadian public company with offices in the North America, Europe, and Asia. The company has developed a licensee network, known as Partner Power, comprised of 30 marketing companies in Canada, US, Belarus, and UK that use Tri-Media as their primary digital marketing resource. Tri-Media also operates as an advertising agency for several major Canadian and US brands. The client list includes Parks Canada, Golf Canada, Wine Kitz, Lilydale Foods, AOL, Kraft Foods, Ford Motor Co., Snyder's of Hanover, Radio Shack, Pizza Hut, and more. Additionally, Tri-Media operates a custom digital application development division with a global market base.