IBCTV, the world innovator of interactive video technology for the web, is transforming the way plastic surgeons communicate with their patients online with its premier platform, the Video Patient Evaluator (VPE). The VPE allows medical professionals to “speak” with their potential patients online using on-demand video. At a time when plastic surgery is featured in the media more than ever, from prime time reality television shows to monthly magazine stories, IBCTV is helping plastic surgeons communicate a critical message: Despite all of the hype, plastic surgery is still major surgery and a lifelong decision that deserves careful consideration by those interested.
IBCTV is an Internet video technology and services company. It’s established upon the principle that to benefit from a web site, businesses must engage users to become active, information-giving participants. Cold copy and site maps won’t do the trick. To appeal to today’s online clients, IBCTV puts information in motion with a user-driven, television-like experience.
Plastic surgery practices are using the Video Patient Evaluator to effectively organize online patient acquisition through their own web site. Top medical professionals understand that having a web site is as standard as having a business card. IBCTV has helped practices set themselves apart from the myriad of text-driven sites on the web by adding a VPE, with branching video technology, to their site.
The VPE’s video platform enables doctors to walk their web site visitors through the entire plastic surgery experience from pre-op to post-op. Doctors connect even better with prospective patients by offering interactive testimonials from satisfied former patients who’ve had the plastic surgery procedure they’re interested in. A VPE can speak about as many procedures as a doctor is interested in talking about, and can also include a tour of the practice and staff introductions.
“We’ve found that the best marketing approaches are built on true patient education. There is no better way to connect with prospective patients than with interactive video. Patients respond to doctor integrity and the VPE effectively communicates this message online,” Jay Jackson, CEO of IBCTV, LLC in Chicago, says. “You may have the most stunning web site, but all you really have is an online brochure and the hope your visitor will write down your number. This is a high risk and dated strategy. As plastic surgery’s popularity grows, doctors are carefully considering how to accurately portray the realities of their work.”
Recently, plastic surgeons have had to evaluate how the growing popularity of cosmetic procedures affects the marketing of their practice, with people having so many options when it comes to choosing a plastic surgeon. IBCTV offers plastic surgeons the opportunity to raise the bar, and hold the attention of prospective patients searching online with interactive video to show and tell why their practice stands out from the rest. Online discussions of surgery and one’s body are already a challenge, considering the sensitive nature of the topics, and people are more likely to share their personal information if they feel comfortable with who’s listening.
The VPE improves the overall online patient experience by allowing a doctor to explain, in an easy-to-understand manner, what a patient can expect before, during and after a plastic surgery procedure. As the patient interacts with the doctor’s request for information, each on-screen response is recorded in the VPE ControlRoom to create a secure and permanent profile of the prospective patient.
The VPE ControlRoom is the proprietary technology that allows a practice to instantly know its client conversion rate, or the number of unique visitors a site has compared to the number of forms its visitors have filled out. IBCTV clients are instantly updating their website content, generating user traffic reports, and evaluating the effectiveness of their site using their ControlRoom, the electronic command center of their VPE.
IBCTV’s clients are responding to new client leads after reporting their site visitors are filling out their VPE-powered intake forms with their personal information including e-mail addresses as well as consumer buying preferences and needs. An impressive example; Before adding a VPE to their site, one practice’s conversion rate – of site visitors to the number of forms visitors filled out – was 1.29%. Three days after their VPE launched, this same practice reported a 13.1% conversion rate.
By engaging their online users with IBCTV’s interactive video that’s carefully designed to inform, entertain and propel user action, practices are turning clicks into clients.
About IBCTV, LLC
Founded in 2003, IBCTV, LLC revolutionized client acquisition on the Internet with its proprietary interactive video technology solutions, the VPE and VPE ControlRoom. A privately held company, IBCTV, LLC offers a host of products and services, which range from website design and interactive video technology to search engine optimization and consulting services.