Free press releases distribution network?

Agency / Source: NeonDrum Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email Platform - ExactTarget develop Hitachi Data Systems Online Marketing Campaign Management
Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email Platform

 

PRZOOM - /newswire/ - London, United Kingdom, 2010/01/26 - ExactTarget develop Hitachi Data Systems Online Marketing Campaign Management.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

ExactTarget announced today that Hitachi Data Systems continues to reduce its global email marketing costs while boosting brand governance and accountability following the implementation of its Online Marketing Campaign Management platform.

Seamless integrations between technology providers ExactTarget and Webtrends, made possible by ExactTarget’s Extensions Network, allowed the California-based corporation to create an online marketing platform to support its global network of field marketing offices and sales representatives who had previously managed their own digital marketing campaigns.

“In the economic downtown, we have greater pressure to demonstrate marketing accountability and deliver ROI,” said Sean Mattson, Hitachi Data Systems’ director of global web marketing. “Our integrated system allows us to track results for each business unit while also regulating the design and implementation of each unit’s marketing efforts to create one comprehensive global campaign.”

Using ExactTarget’s Lock and Publish feature, Hitachi Data Systems’ corporate marketing team created a global email template that was locally customised and translated into as many as 18 foreign languages. Regional marketing managers share marketing materials and successful campaign content across the company’s global network through ExactTarget’s enterprise content library.

As part of Hitachi Data Systems’ international deployment, the company turned to ExactTarget’s professional services team to create a solution to ensure customers across Europe and Asia did not receive duplicate messages from multiple business units. Implementing the global subscriber list boosted overall email performance and reduced SPAM complaints.

ExactTarget’s services team also helped Hitachi Data Systems create a training program to educate its global sales and marketing teams to maximise the return on its investment. The training program, which provided tips on account administration and content creation, also included education and development of a custom lead nurturing campaign.

“ExactTarget provides marketers the sophisticated platform required to connect with customers around the globe,” said Tim Kopp, ExactTarget’s chief marketing officer. “From Asia to California, global companies are choosing ExactTarget for our unmatched ability to automate and deliver the world’s most complete one-to-one marketing solution.”

Designed to provide software developers a venue to build, test and prove integrations with the ExactTarget platform, ExactTarget’s Extensions Network has grown to one of the industry’s largest collection of certified integrations between an email service provider and supporting technologies including CRM, Web analytics, Web content management, on-site search, surveys and product recommendations.

The news of Hitachi Data Systems’ success comes less than a month after Forrester Research named ExactTarget a “leader” in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”

About ExactTarget
ExactTarget (exacttarget.co.uk) is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.

Media Contacts:
Tom Flisher / Sean Fleming
(Octopus PR for ExactTarget)
T: 08453 700 655

Mitch Frazier (ExactTarget)
T: 00 1 317 275 5034

Submitted by NeonDrum on behalf of ExactTarget
Nicky Denovan / T: +44 7747 017654.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Agency / Source: NeonDrum Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Internet/Search/SEO/SEM/Directory articles,
CATCH Visitors via Your Competitors Announcements!


Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email Platform

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Liz Hartney - NeonDrum.com 
+44 7510 518732 news[.]neondrum.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any NeonDrum Ltd securities in any jurisdiction including any other companies listed or named in this release.

Internet/Search/SEO/SEM/Directory via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From NeonDrum Ltd / Company Profile


Read Internet/Search/SEO/SEM/Directory Most Recent Related Press Releases:

Wisoft Solutions Forays into Content Marketing Services
AAA Choose BlueVenn to Meet its Marketing Aspirations
WakiliOnline.co.ke - Business and Legal Templates for Entrepreneurs Officially Launches
Ritesh Handa Joins Wooqer as President - Operations, Finance & Corporate Development
Internet Marketing and SEO Company Neovora, LLC Opens New HQ in Round Rock, Texas
TracKey - Smartphone Data Backup and Remote Access App Launched
Softbiz Solutions Launches New Re-designed Website
Radaris Launches The Trustoria Professional Directory
Marketing Strategist and Author Steven Howard Introduces His Latest Book - The Best Of The Monday Morning Marketing Memo
MobileIron and Google to Bring MobileIron AppConnect to Android for Work

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today