On the basis of Frost & Sullivan's independent research, 2009 Automotive Replacement Parts Preferences Among U.S. Automotive Technicians: Brands and Distribution Channels, NAPA AUTO PARTS emerged as the leader in the "Best Program Distributor for Replacement Parts in the United States" category among surveyed U.S. automotive technicians.
"Due to NAPA's strong, positive brand reputation among U.S. automotive technicians, it was easy to see that NAPA should be recognized, even before applying our standard evaluation tools, as nearly twice as many U.S. automotive technicians ranked NAPA the top program distributor brand compared to the nearest competitor," says Tonya Fowler, Global Director with Frost & Sullivan's Customer Research Team. "Yet, it was also NAPA's customers' positive rankings that solidified their leading position in the program distributor market."
NAPA garnered 31 percent of the #1 ranking votes among U.S. automotive technicians participating in the study. Its nearest competitor came in a distant second with only 18 percent voting them similarly. Specifically, NAPA's customers expressed high satisfaction with NAPA's customer service and staff knowledge. Many elaborated that NAPA's production information, product knowledge, and stock selection is much better than its competitors. One technician said that NAPA was the first choice because of the quality, availability of the parts, and the guarantee.
Overall, 32 percent of U.S. automotive technicians primarily purchase replacement parts from NAPA. Among these, nearly nine out of ten rank NAPA as one of the top three program distributors. Thus, it is no surprise that NAPA is recognized as the "Best Program Distributor for Replacement Parts" given its strong brand reputation and loyal customers. This recognition reiterates the company's superiority in customer support, quality, price, and global service.
Each year, Frost & Sullivan presents the Automotive Technician's Choice Award to the company that demonstrates excellence and has distinguished itself through its proactive strategies that position it to emerge as an industry leader.
This survey was conducted by Frost & Sullivan's Customer Research Team, working in conjunction with Frost & Sullivan's Automotive & Transportation Team. Specifically, the Customer Research Team conducts independent, unbiased research among end users to evaluate and measure companies and trends in the market.
Frost & Sullivan's Customer Research Team utilizes a brand preference index model to evaluate direct brand preference responses, which balances overall brand reputation with customer loyalty factors.
About NAPA AUTO PARTS
NAPA AUTO PARTS distributes parts, accessories, tools and equipment to 6,000 NAPA AUTO PARTS stores and 13,000 NAPA AutoCare Centers nationwide. For more information about NAPA and vehicle care, visit napaonline.com/ or NAPAAutoCare.com.
About Frost & Sullivan
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