PRZOOM - /newswire/ -
Loveland, CO, United States, 2010/01/19 - Second Story Marketing is a new full-service agency located in Northern Colorado. Partners in the firm are Robin Reining and Beth Lipscomb. Together, the partners have backgrounds in client services, marketing strategy, and creative development.
Business partners Robin Reining and Beth Lipscomb announce the launch of their new agency, Second Story Marketing. The business follows a “virtual agency” model, in an effort to provide competitive pricing and flexible scheduling, while tailoring its creative teams to clients’ individual needs. Second Story will provide a full range of services — from market research and analysis, to branding and website development.
“We are really excited to be starting a whole new endeavor,” said Reining. “We feel that our business model and our values are right for the times. With a core focus on understanding consumers’ changing needs — and using those insights to drive marketing efforts — we can ensure that our creative work is also relevant and strategic.”
Both partners have over a decade of experience working in the marketing industry, and each brings unique strengths to the agency. “Robin and I are a great balance for each other,” said Lipscomb. “She has a wealth of experience in identifying and developing strategic direction for major corporations — and I have worked on the creative end as a copywriter, executing such strategies. Plus, we’ve both been on the client services side of things, and we know how to manage projects efficiently and effectively. We’re real sticklers for being on-time and on-budget, and for providing excellent service, above all.”
As a virtual agency, Second Story can scale its team to the needs of each individual client. The partners have already established relationships with skilled production artists, top-notch art directors, social media strategists, writers, and others who can ensure outstanding-quality work on an as-needed basis. “This allows us to put the right skills to work for each client, without costly overhead, and without lengthy wait-times to get work completed,” said Reining.
The partners have set their sights on key industries of expertise — including construction, banking and financial management, healthcare, and consumer packaged goods — while talking to those working in other areas as well. “Our combined experience is broad, and we’re excited for the many opportunities we see ahead, no matter what the industry,” said Lipscomb. “We even have the capabilities to support other marketing agencies throughout the region, particularly with market research. We’re very open to helping others serve their own clients, and do so in a strategic manner.”
About Second Story Marketing
Second Story Marketing (secondstorymarketing.com) provides strategic creative solutions for the post-recession economy. With a scalable team and competitive pricing, we offer a full range of marketing services for direct clients, as well as objective support for traditional marketing agencies. Our team is focused on developing relevant, strategic messages based on consumer insights.
Services include: strategic marketing plans, brand development or enhancement (e.g. logo design, tagline development, etc.), naming, collateral design, website development, copy platforms, event planning, trade show materials development, and more. Based in Loveland and Wellington, Colorado, the agency is available to serve clients throughout Colorado and Wyoming, and across the country.
Second Story Marketing. Elevating brands.