Release date: 2010-01-29

Virtual Edge Summit 2010 Returns to Santa Clara, CA & The World on February 22-23 for a Hybrid Event

(PRZOOM - Press & Newswire) —  Pleasanton, CA, United States, 2010-01-29 - Virtual Edge Summit 2010 conference to explore how virtual event and virtual meeting technologies and best practices drive down costs, boost customer acquisition and retention


Today’s uncertain economy is forcing companies to cut travel, and downsize or cancel important meetings and annual events. Yet, companies still need to stay in touch with loyal clients, reach new prospects and collaborate internally. More and more firms are discovering that ‘Virtual Events’ can provide an answer to the new economics of business communications.

Virtual Edge Summit 2010, February 22-23rd at the Santa Clara Convention Center and online in various virtual environments is ideal for business executives, corporate marketers, event producers and meeting planners that need to know the best ways to get started and stay engaged with customers, partners and employees using virtual events. Attendees will learn how to evaluate, choose and implement virtual event technologies and the entire ‘virtual event process’ – from pre-production, content preparation, production, marketing and how to support attendees at virtual events for the best attendee experience and ROI. Attendees will learn from top corporate event, meeting and training producers from Cisco, SAP, Disney, Oracle, George P. Johnson, Maritz, IBM and many others.

“When we held our first Virtual Event Summit in May, 2009 we really didn’t know what to expect. We knew we had expert speakers and a great program of very important content, but weren’t sure if the industry was ready for a conference on virtual events,” said Michael Doyle, General Manager and Executive Director of the Virtual Edge Institute, producers of the summit. “We found out pretty quickly how relevant the topic was in 2009 by registering several thousand attendees who participated in-person in Santa Clara or remotely around the world via virtual environments. The event drew rave reviews and testimonials. With the current state of the economy and business, the need for virtual meetings and events is only growing stronger and we’re excited to reach an even larger audience in 2010.”

More About Virtual Edge Summit 2010 – Feb. 22-23 in Santa Clara, Calif.
The program is finalized the registration is open for in-person as well as virtual attendees. An early registration discount remains available until Feb.12. and a free Discover Pass is also available for qualified professionals that participate in a market survey sponsored by George P. Johnson and produced in conjunction with Loyola University. The Summit program is designed to help marketing, meeting, media and technical professionals learn ways to evaluate and leverage the latest virtual event and virtual meeting technologies, and to learn the emerging Best Practices for how to structure and market events for retention of current customers or to bring in new customers through lead generation.

Advisory Council
The Virtual Edge Advisory Council is comprised of many leaders in the virtual events sector, and includes: Denise Persson, ON24 CMO and Vice President of Marketing, Jim Parker, President and CEO of Digitell, Inc., Margaret Launzel-Pennes, Vice President, Worldwide Events, Herbalife International, Malcolm L. Lotzof, CEO & Co-Founder of InXpo, Stu Schmidt, Vice President, Global Sales & Services for Unisfair, Mark E. Heimberg, Director, Technical Strategy, PennWell Corporation, Kelly Graham, Manager, Virtual Event Strategy and Innovation, Cisco Systems, Tom Wieser, VP Virtual Solutions, CGS VirtualEvents365, Kevin Carbone, CEO of 6Connex, a Design Reactor Company, Chris Meyer, Senior Vice President Client Services and General Manager of George P. Johnson, Ben Chodor, Founder and President of Stream57 and Michael Doyle, Executive Director Virtual Edge Institute.

About Virtual Edge Institute
The Virtual Edge Institute ( is an organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. They do this by supporting and contributing research, education, thought leadership, promotion, and professional networking. VEI members are helping set the direction for the virtual events and meeting industry and are creating significant business opportunities, solutions and advantages for all. Members have access to various services and deliverables based on their membership level.


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