PRZOOM - /newswire/ - Bethlehem, PA, United States, 01/18/2010 - Adaptik transforms its identity to reflect their knowledge and experience in the P&C policy administration domain.

Adaptik Corporation today unveiled the changes to their corporate identity. The new brand is designed to reflect today’s Adaptik, a modern software company built on a continuing history of providing an innovative and proven policy administration solution to meet the needs of P&C insurers.

“We transformed Adaptik’s identity to emphasize Adaptik’s knowledge and experience in the P&C policy administration domain,” said Laura C. Ford, VP of Product Management at Adaptik Corporation. “Adaptik has brought together a brain trust dedicated to advancing an innovative approach to policy administration. PolicyWriter represents that group’s best thinking on what 21st century leaders in the P&C insurance market will need to adapt their businesses to keep pace with market demands and improve the efficiency and performance of their organization. Our new corporate brand and collateral reinforces our commitment to enabling our customers with technology that fuels their business objectives and allows them to achieve outstanding results.”

Adaptik initiated this transformation after the success of their updated Adaptik logo and website, Adaptik.com, with Altitude Marketing. The corporate brand now includes updated logos, for their policy administration solution PolicyWriter, brochures, white paper and website. Their new branding efforts will be included in trade show booths, marketing collateral and other corporate communications.

To experience Adaptik’s new corporate brand please visit Adaptik.com/.

About Adaptik Corporation

Adaptik, the creator of PolicyWriter, develops highly adaptive policy administration software solutions that are designed to improve speed-to-market for new products and scale to support large numbers of users and high transaction volumes. They provide P&C insurers with advanced business functionality while substantially lowering the risks and costs associated with policy administration system replacement and maintenance. For additional information on how PolicyWriter can help transform your business visit the website.

Agency / Source: Altitude Marketing

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