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Singapore, Singapore, 01/13/2010 – The impact of Web 2.0 has been much more profound on China than on any other country. The levels of connectivity and collaboration among Chinese netizens have been staggering. This mobilization of public opinion has created a new social order in China, and is generating a level of political transparency and institutional reform which China has thus far avoided. In other words, the era of China 2.0 has dawned.
Published by John Wiley & Sons (Asia) Pte Ltd, China 2.0: The Transformation of an Emerging Superpower (ISBN: 978-0-470-82423-8) maps the ways in which China is being changed socially, politically, technologically and economically. It is a showcase of business transformations the whole world is trying to understand – the paradigmatic shift to conducting business in an environment of increasing globalization, open information, mobilization of public opinion and large-scale social networking. More importantly, the book provides provocative ideas for readers to consider regarding the revolution that China is going through and how they might capitalize on the multitude of opportunities it is creating.
Although the full impact of the Web 2.0 revolution in China is impossible to predict, its direction is clear and its size is unprecedented. Foreign firms and business people who do not have a firm grasp of these changes and the effective means to deal with them will find their futures seriously compromised.
This book will be an imperative read for business people, policymakers, researchers and students seeking to understand the new order facing China, the world’s emerging superpower.
About the Authors
Dr. Marina Zhang has over 15 years of experience in management consulting and executive education in diversified cultural contexts. She works as a management consultant and coach, and lectures at various universities in and outside of China. Her specialty is in high-tech startups, technological innovation in the network economy and cross-cultural management. Marina obtained her bachelor’s degree in biological sciences from Peking University, and her MBA and PhD in management from the Australian National University. She is lives in Beijing with her husband and two daughters.
Marina is the author of High-Tech Entrepreneurship in Asia (Edward Elgar, 2007).
Bruce W. Stening is Professor of Management and Vlerick International Dean to the BiMBA Program in the National School of Development at Peking University. He is the author of six books, including The Chinese Business Environment, and over 60 scholarly journal articles.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. (wiley.com) has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.
Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
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