Alongside its range of consumer magazines, which reach over 26 million adults in the UK, IPC Media has a number of hugely successful online brands. Its men and music brands, including NME.com, Nuts.co.uk, Loaded.co.uk and Mousebreaker, combine to deliver 10.7 million unique users every month.
Web TV Enterprise (webtventerprise.com) will be managing online video advertising sales across IPC’s entire portfolio of digital titles, which also include Whatsontv.com, TrustedReviews.com, Nowmagazine.co.uk and Goodtoknow.co.uk/.
“We have a huge opportunity with our premium quality, short-form video content – in the past year alone views across the IPC Media portfolio have increased significantly,” said Nick Bradley, Commercial Development Director at IPC Media Digital Sales. “At the forefront of this are the hugely popular music and men’s brands NME.com and Nuts.co.uk, and consumer technology brand Trustedreviews.co.uk. After a thorough review, I’m pleased to continue our relationship with Web TV. The company understands the online video market exceptionally well, has great relationships with VOD buyers and has an exciting road map for the development of its business.”
Exclusive IPC video content this year has included the Shockwaves NME Awards, the NME Big Gig featuring The Cure and Marie Claire’s behind the scenes Fashion Week highlights.
“The IPC Media websites provide high quality video content that offers advertisers the opportunity to reach highly targeted audiences when they are fully engaged and responsive,” said Jamie Estrin, Managing Director of Web TV Enterprise. “2010 will be a big year for IPC Media’s video content, and Web TV Enterprise is excellently placed to capitalise on the publisher’s developments in this area.”