PRZOOM - /newswire/ -
Bend, OR, United States, 2009/12/03 - Social media is an evolution, but not a revolution. It has introduced new rules and practices, yes, yet it has not changed marketing altogether. The use of integrated marketing channels such as social media gets everyone involved in the conversation.
The Savy Agency, a Bend, Oregon integrated marketing, advertising, pr and web agency, is helping clients target, engage and communicate more effectively with their markets via Savy’s integrated social media, management and monitoring programs.
“Social media is an evolution, but not a revolution. It has introduced new rules and practices, yes; however, it has not changed marketing altogether. The use of integrated marketing channels such as social media is a way to get everyone involved in the conversation. Savy’s process with every client begins with the question of “what does success look like? Once we can answer that question, we can help our clients plan and navigate their success with social media,” said Christina Brown, Creative Director at Savy.
Social media enables pull marketing, where markets pull the messages in that resonate with them. Therefore, among the key questions we help our clients answer is where the conversation is happening for their brand. These answers have companies taping into new forms of media, and the communities that power them.
Social media is about creating lasting relationships— with journalists who appreciate good content, with customers who want to be informed about improvements to your brand and products, and with potential affiliates. Creating news that is search friendly, not only provides visibility in search, but also attracts social enthusiasts who can generate even more interest in your brand. With social media, you can create a storm of interest in a story, get the attention of mainstream media and help make your brand a success. Contact The Savy Agency for additional information on their social media programs.
About The Savy Agency
The Savy Agency (savyagency.com) is an integrated marketing, advertising, pr and web agency aimed at helping businesses connect with savvy consumers and grow their brands. Savy’s services include brand development and rebranding, marketing and sales strategy, web design and development, search engine marketing and optimization, advertising creative, and public relations. Savy incorporates a lean and green approach with paperless operations, eco-friendly printing, soy based inks, and recycled cardstocks, and helps clients take steps towards more sustainable business practices.