The site offers users attractive incentives to sign up and buy/sell products, including USD 20 Signup Credit, free picture upload with all listings, free listings in many categories and no final value or end of auction fees. The official launch date is June 1st, 2005.
"We see the demand for easy to use online services and fair trade growing in Southwest Florida, and we think consumers will find Southwestfloridaauctions.com a convenient place to buy, sell and have fun," said Christine Moss, Public Relations Director of the company. "We are offering free listings in several categories to everyone and new users get USD 20 Signup Credit on their accounts to encourage them to try out the service for free."
Individuals and businesses incur no registration or bidding fees. All listings are free for non-profits and fundraisers. "We also offer free store front space," Ms. Moss said. "Our goal is to help you promote your local business or organization to our growing audience."
The company is serving Charlotte, Collier, Glades, Hendry, Lee and Sarasota Counties. For 2004 Lee County topped several national lists, including a report by the Milken Institute naming Fort Myers-Cape Coral the best performing city in the nation for job growth. Inc. magazine named Lee County one of the Top 50 Entrepreneurial "Hot Spots" in the country. And according to the US Census, Lee County is among the 100 fastest growing counties in the nation.
Southwest Florida Auctions has an easy-to-use auction interface with several attractive features such as advanced search, easy category browsing and selection, a star-based feedback system, member Web Stores, Buy Now options and more. "We add new auction categories based on the requests of our members. We rely on our member’s feedback to help us plan new sections and features to support unique areas of interest to Southwest Florida visitors and residents," said Ms. Moss.
The Auction Listing features in the site also make it convenient for users to list their items, upload pictures, create HTML listings and add a Reserve Price and a Buy Now price. Sellers can also enhance their listings by opting for extra features at a nominal price.
Similarly, the Item Page displays complete information at a glance including current bid, bidder’s username and feedback rating, seller’s details, time left, item location, payment modes and so on. The potential bidders can ask the seller questions, add any items to their watch list and send the auction to a friend.
A convenient user panel allows users to view their bidding and selling overview, leave relevant feedback, view user invoices and create their own ‘About Me’ page. "We encourage our members to put links to their websites on their auction pages and 'About Me' page. That helps promote their personal and business sites. We like that," said Ms. Moss.
22 broad auction categories in Southwest Florida Auctions are: Art & Antiques, Art and Craft Supplies, Boats and Watercraft, Books, Cars, Trucks and Motorcycles, Clothing & Accessories, Coins & Stamps, Collectibles, Comics, Cards & Science Fiction, Computers & Software, Electronics & Photography, Gemstones & Jewelry, Home & Garden, Homes, Condos & Property, Hurricane Supplies, Movies & Video, Music, Office & Business, Pets & Pet Supplies, Services, Sports & Recreation, Toys & Games.
About Southwest Florida Online Auctions
Southwest Florida Online Auctions (SouthWestFloridaAuctions.com), a Florida partnership, was started in 2005 by Christine Moss as a regional online auction alternative to eBay (NASDAQ: eBay). The company provides unique user features, such as Web Stores, Item Watch List, Image Gallery, and fixed price listing options. The company has diversified interests in a range of online services including e-commerce development, content management systems and also website management for physicians. Southwest Florida Online Auctions is headquartered in Cape Coral, Florida USA.