Superbrands Middle East organised a glittering tribute event at the Sphinx, Wafi City on June 13th to honour the UAE's strongest brands. The event, also dubbed globally as the 'Oscars of Branding', was attended by the country's most prominent senior business, marketing and branding executives. Superbrands awarded the coveted 'Brand of the Year' title to Nokia and bestowed Superbrands status on seventy-eight of the UAE's leading brands. The event also saw the unveiling of the 2006 Superbrands book featuring many of the brands voted as Superbrands.
Speaking at the event, Mr. Mike English, Director, Superbrands Middle East, said, "The tribute event was a true celebration of many of the country's highest profile brands. Seventy-eight brands available in the UAE were honoured at the tribute event after being voted as Superbrands by our independent Council. To win this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.”
Over the years, the Superbrands organisation has achieved international acclaim for being an independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region. Leading brands are awarded Superbrand status after meeting the stringent criteria set by the independent Superbrands Council.
The Superbrand programme acknowledges and rewards the highest standards of branding. Seventy-eight top brands were awarded out of thousands available in the UAE. The Superbrands Council, which comprises some of the leading names in UAE business circles, score all the brands and the top scoring brands are awarded with Superbrands status. Most of the selected brands also appear in the Superbrands UAE book, which traces the history and achievements of each of the brands.
“The brands featured in the book range from FMCG brands to corporate giants. We are happy to see so many of the UAE’s strongest home-grown brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” Mr. English added.
The 2006 Superbrands book includes a two-page profile of each of the Superbrands. Each profile traces the foundation and development of the brand under the headings The Market, Achievements, History, The Product, Recent Developments, Promotion and Brand Values. There is also a Things You Didn't Know section which highlights interesting facts about the brand and its unique achievements.
ABOUT SUPERBRANDS UAE
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 58 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 5,500 individual brands have been featured worldwide.
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