Cooking.com and Rachael Ray Digital have collaborated over the past 18 months, bringing new Rachael Ray products to Cooking.com’s portfolio of partners, which includes Cooking.com, FoodNetwork.com, BettyCrocker.com and several other leading culinary destinations. Based on the success over the past 18 months, Cooking.com and Rachael Ray Digital have expanded their relationship to a multi-year partnership, building a shopping destination for Rachael Ray’s loyal fan base at RachaelRayStore.com/.
"We’re so pleased to be expanding our relationship with Cooking.com who has been a vital partner of Rachael's for more than a year," said Rosemary Maggiore, President of Rachael Ray Digital. "We expect the new digital kitchen store to improve sales and customers' overall relationship with all of Rachael Ray's products."
“Rachael Ray’s products represent a significant and growing business across many online stores that are powered by Cooking.com. The customers we serve are Rachael Ray fans, and they appreciate the unique products that Rachael brings to the kitchen to make their lives simpler and more enjoyable,” says Tracy Randall, CEO of Cooking.com. “We are thrilled and honored to continue to work with the Rachael Ray team to innovatively build their online brand.”
Cooking.com was founded in 1998 and is based in Marina del Rey, CA. Cooking.com, the leading online marketplace for cooks, now operates seven uniquely branded websites: Cooking.com, StarbucksStore.com, PillsburyStore.com, BettyCrockerStore.com, FoodNetworkStore.com, Kraftstore.com and RachaelRayStore.com. Cooking.com offers its customers more than 60,000 products for the kitchen along with recipes, menus and a growing library of user-generated cooking content and tools. Cooking.com is committed to providing its customers with an exceptional experience through inspiring connections through food and cooking and is the recipient of numerous awards for customer satisfaction.
About Rachael Ray Digital
Since 2007, Rachael Ray Digital, LLC has been the producer and distributor of the official online and digital properties and services of daytime host and best selling author, Rachael Ray. Among her online ventures are RachaelRay.com (her official website), and Yum-o.org (the official website of her charity, The Yum-o! organization.)
Rachaelray.com offers visitors the opportunity to browse and explore a library of over 3,000 of Rachael’s recipes, as well as Rachael’s favorite restaurant recommendations, travel picks, kid and pet tips, and other helpful and entertaining kitchen and home related content. The site features streaming video segments from Rachael’s daytime show and exclusive content such as video, blogs, and more from Rachael’s family, fans, and friends.
The site also includes an online store where users can buy anything and everything Rachael, including her exclusive line of cookware, cutlery, food totes, pantry items, books, DVDs, pet food, bakeware, Yum-o! kids cooking tools, and more. Through Rachaelray.com users can also access Rachael’s other web destinations, including the official sites for “Rachael Ray” (her daytime talk show), and “Everyday with Rachael Ray” (her magazine.) The site also features information about “Rachael’s Rescue,” a cause created by Rachael with profits from her line of pet foods to help pets in need. Together RachaelRay.com and Yum-o.org average 800,000 to 1,000,000 unique visitors per month.