Tamar was also commended by the judges of the Most Effective Digital Marketing Award for its campaign work with Compare The Market.com, which went beyond Search Engine Optimisation to include a wide range of social media and conversion strategies.
Tamar was presented with the awards, for proven success in the presentation and promotion of financial services and products, at the Guildhall in London.
Tamar was voted Agency of the Year by FSF members for its exceptional performance with a wide range of financial services clients, including Tesco Personal Finance, Tesco Compare, AIG, Compare the Market, RBS/Direct Line, Premierline/Allianz, Endsleigh, Express Insurance, Domestic & General, The AA and Lloyds TSB.
The award recognised, in particular, the success of campaigns for Tesco Personal Finance, which helped car insurance quotes increase by 366% and Compare the Market.com, which helped CTM become the first site under 18 months old to make it into the Google top 40. The site now ranks in the top 10 of Google for all the major terms in the insurance sector.
Tanya Goodin, CEO at Tamar, who collected the awards, says: “The financial services industry is a strong sector for Tamar and the fact that FSF members have voted us Agency of the Year, as well as being recognised for our work with Compare The Market in the Digital Marketing prize, is hugely satisfying.
“We've achieved fantastic results in one of the worst years for the financial services industry on record. In any other year they'd be great results, in this year they're outstanding. In this immensely competitive market, no other search agency can rival us for the quality of clients we have and the outstanding long-term sustainable results we achieve for them. We’re also continuing to win new clients in this sector, being recently appointed by both Citibank and Egg.”
*The double award follows another Tamar award success, as Jess McDarren, Head of Finance at Tamar, has just won the Accountancy Age Young Accountant of the Year award.
Tamar (tamar.com) is widely regarded as the UK's leading natural search conversion agency, combining extensive expertise in natural search engine optimisation with conversion focused design to generate more online sales for businesses. This results-focussed delivery of campaigns is achieved through five complementary divisions: search, analytics, conversion design, technology and social media. Tamar’s approach is to use its 14 years of online expertise and experience and combine this with clients’ customer intelligence to maximise client revenues. Tamar specialises in working with major financial services, travel and retail brands. Its extensive, high-profile client base includes Direct Line, Arcadia and Saga. Tamar employs over 60 staff across three continents.