PRZOOM - /newswire/ -
Cupertino, CA, United States, 2009/11/17 - Jack Jia will discuss why search results consistently "suck" and how to address the problem using real-time customer insights.
Baynote, the leader in intent-driven recommendations and site search optimization solutions for Global 2000 and e-commerce organizations, today announced that company CEO Jack Jia will keynote at the 13th annual KMWorld conference and exhibition this week at the San Jose McEnery Convention Center. In his session, "The Secret to Great Search Results: Actions Speak Louder than Words," Jia will discuss a new approach for enhancing search that uses visitor behavior to bridge the gap between customers' needs and the right content.
The 13th annual KMWorld conference and exhibition offers a wide-ranging program especially focused to meet the needs of KM and search decision makers.
Who: Jack Jia, CEO, Baynote, Inc.
What: Keynote: The Secret to Great Search Results: Actions Speak Louder than Words
Where: KM World 2009, San Jose, California
When: Wednesday, November 18, 2009, 9:45 am
Session Description: Many have felt the pain associated with embarking on search improvement projects that failed to deliver significantly better results. Users still struggle to find useful information quickly and easily. To make matters worse, most search improvement projects usually require a significant amount of time, specialized resources, and money. There is a better way: The secret to achieving great search results is to understand intent by observing user actions, and delivering targeted results based on what other users with the same intent found most useful. Baynote CEO Jack Jia will discuss this "UseRank®"-based approach for improving search relevancy.
Launched in 2006, Baynote's Collective Intelligence Platform™ delivers on-demand recommendation technology and social search. Baynote's SaaS solutions are easy to implement on top of existing infrastructure that increases online revenue, leads, and impressions. Baynote (baynote.com) delivers billions of recommendations each month to hundreds of leading media, enterprise and e-commerce companies, including 14 of the Internet Retailer Top 500. Customers include Expedia, Intuit, Motorola, NASA, Symantec, and Urban Outfitters.
Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.