PRZOOM - /newswire/ -
Blue Bell, PA, United States, 2009/11/09 - Annodyne, Inc. hired to extend online brand for “The New York Times” Best Selling Publisher - QuirkClassics.com.
Quirk turned to Annodyne for strategic support in extending the buzz around their popular book series and to develop a fully interactive web destination complete with social media tie-ins.
Annodyne developed a media strategy and subsequent online advertising campaign to generate brand awareness for their summer 2009 release, “Pride and Prejudice and Zombies,” the first novel in the original Quirk Classics mash-up series. Part of Annodyne’s online media strategy included the creation of motion graphic banner ads which received over thirteen million impressions. The ads highlighted “Pride and Prejudice and Zombies’” 16-week run on "The New York Times" best seller list and as the latest pick for Oprah Winfrey’s "25 Books You Can’t Put Down."
To build upon the campaign’s success, Quirk also engaged Annodyne to develop an interactive, social media enriched website that resulted in a destination for fans to learn about, read from and comment on the Quirk Classic book line. The site launched on the eve of Halloween, in conjunction with the announcement of the upcoming Quirk Classic, a prequel to “Pride and Prejudice and Zombies” slated to release in March 2010.
Brett Cohen, VP of Quirk Books commented on the word-of-mouth phenomenon that inspired Quirkclassics.com. “The Quirk Classic series has very much been a word-of-mouth phenomenon. The initial buzz for “Pride and Prejudice and Zombies” started with a blogger posting the cover that she pulled from our catalog. The cover was picked up by other sites and people just started talking about it. We announced the follow-up title, “Sense and Sensibility and Sea Monsters,” via a YouTube video book trailer that was also bounced around the Internet. The launch of QuirkClassics.com offers a centralized point for our fan base to interact with our books, our authors, our content, and, most importantly, each other.”
Furthermore, Cohen remarks, “We were impressed with Annodyne’s attention to and understanding of the social media landscape. Their knowledge and experience were critical in creating and executing on a site that delivered an entertaining and social experience—two factors that have had a tremendous impact on making the series successful.”
Quirk Classics (QuirkClassics.com) is a series created by Quirk Books that blends the work of classic literary masters with new scenes of horrific creatures and gruesome action. Home of the original literary monster mash-up and “The New York Times” best sellers “Pride and Prejudice and Zombies” and “Sense and Sensibility and Sea Monsters,” Quirk Classics is the premier brand in literary mash-ups and remixed classics. Soon to be literary cult classics, Quirk Classics are cleverly conceived, well written, and entertaining masterpieces that bring new fans to both classic works of literature and original works of genre-based fiction.
Annodyne, Inc. (annodyne.com) is a professional services agency focused on modernizing brands and businesses. They provide a full suite of integrated marketing solutions, to bridge the gap between traditional and digital media. Annodyne has partnered with a host of diverse clients, offering Internet business strategy, creative service, and technical execution. Their vision is centered on The New Marketing Economy™, which promotes an Internet-centered marketing model. Annodyne is based in Blue Bell, PA, right outside of Philadelphia.