The 2009 China Frost & Sullivan Award for Mobile Security Market Leadership of the year was presented to NetQin Tech. Co., Ltd. (NetQin, Netqin.com) for its leading market share in China mobile security market, continued commitment and excellence in R&D, and outstanding contribution to the industry.
NetQin is a leading and fast growing mobile security vendor, which established in 2005. Up to 2rd quarter 2009, NetQin has provided more than 26 million accumulated subscribers, who are spreading in more than 200 countries and regions all over the world, with mobile security services including mobile anti-virus, anti-harassment, privacy protection, and other additional functions, and has provided commercial services in such regions as China, Middle East, Southeast Asia and Europe. Holding 68% of market share in the field of China mobile security market, NetQin has become the incontestable industry leader.
Breakthroughs of Research and Development
NetQin owns broad product line, running on Windows Mobile and Symbian OS smartphones, covering mobile anti-virus, anti-harassment, private protection, and other additional functions of mobile security, with self-owned intellectual property rights and over 10 inventions in mobile security industry, due to its long-term and great investment in R&D. Their R & D team is composed of more than 100 research staffs, 5 of whom are doctors, and 80% of other members have master degree or above. All of them are rich experienced in the field of mobile security service.
Further and Deeper cooperation with Industry
NetQin has become the strategic partner of the three major telecom operators, China Mobile, China Unicom and China Telecom, in the field of mobile security, also acting as an important partner of Nokia and many other internationally recognized mobile phone brands including Samsung, Dopod, Sony-Ericson and Lenovo. In 2008, NetQin was chosen as its only successful co-partner by Forum Nokia (China). Furthermore, NetQin is a global platinum partner of Symbian and an important partner of Windows Mobile.
Innovation of business model
While most of mobile security vendor in China have not built profitability model and their products are still free until now, NetQin's products are including free and charge based on segmented markets. Normal users are only provided the basic functions for free, while VIP users can get more value-added services by payment. NetQin led the way in introducing SaaS (Software as a Service) model into China mobile security market, and which offers flexible free and paid services combination to satisfy the various demands of the different market segments.
NetQin, with a clear vision of the direction being taken by the marketplace, defined mobile security function system blueprint and innovated new business model that has been widely accepted in China. Excellent R&D capabilities, extensively cooperation with industry giants, increased customer satisfaction and superb marketing, have placed NetQin on the path of continued growth, making it a worthy recipient of the 2009 China Frost & Sullivan Award for Mobile Security Market Leadership.
The Award for Market Leadership in each category is bestowed upon the company that has exhibited market share leadership through the effective implementation of market strategy. To identify each recipient, Frost & Sullivan analysts track competitors and conduct analytical comparison across the market. Award recipients display excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics.
Frost & Sullivan has tracked industry developments and measurements in virtually every mobile application market. Award nominees are identified for the Company of the Year Award for Market Leadership through market participant interviews, extensive primary research (collecting data about the nominees through in-depth interviews, surveys, observations, and analysis), and extensive secondary research (collecting data about the nominees through freely available sources, such as the internet, publications, etc.).
In addition to the methodology described, there are specific criteria used to determine final competitor rankings in this industry. The Frost & Sullivan senior management team makes the final determination using subjective analysis and expert criteria that may include the following:
• Revenue and market-share growth;
• Proof of success executing a restructuring strategy;
• New market penetration (geographic, product, etc.);
• Marketing, promotion, and visibility of the company through various media;
• Evidence of success through strategy innovation;
• Technological innovation;
• Increased name recognition;
• Improvement in customer satisfaction and loyalty levels;
• Impact on the industry in the region.
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