PRZOOM - /newswire/ -
North Quincy, MA, United States, 2006/06/09 - With increased competition in retail, innovative point of purchase signs can have an important impact on sales. The Psyne Creation Station signage solution allows retailers to better utilize these signs to improve their bottom line.
Today’s retailers face increased competition from big box stores and on line merchants. While they carry a lot more products so that they can better compete, higher margin products often get lost in the vast sea of aisles.
What is the one thing a retailer can do to sell more higher margin products? Use innovative point of purchase signs. These signs have a very important impact on sales because they can influence the customer on the spot, facilitating impulse buys or drawing attention to higher cost items. Yet they are underutilized because stores still rely on traditional print shops to make these in-store signs.
To address this issue, Psychsoftpc has developed an innovative, all-in-one signage solution for the retail market.
Psychsoftpc, the Quincy, MA High-End Computer Manufacturer, is pleased to announce the Psyne Creation Station, an innovative product that will free retailers from the traditional way of dealing with their point of purchase signage.
Advantages of this solution:
1. It allows retailers to create signs on the fly and put them up immediately, avoiding the traditional 3 to 5 week wait time.
2. It lets retailers correct errors in signage immediately.
3. It gives retailers total control of the signage design and printing process, allowing them to reduce errors in the first place.
4. It allows retailers to design individual signs for specific products.
5. It allows retailers to design multiple signs for a specific sale or product to test their individual effectiveness.
6. It allows retailers to use full color images and graphics in their signage for greater impact.
7. It allows retailers to better utilize color and different font styles in their signage to draw the attention of the consumer.
8. It helps retailers to differentiate themselves from the competition.
9. It gives retailers options, expands their horizons.
10. Most importantly, it lets retailers be innovative rather than force them to be traditional.
When faced with competition, the more options retailers have, the better their chance of success. And since the cost per sign is the same whether they use one color or several, graphics or no graphics, short run or long, print one sign or many, it can save them money.
So, what is the Psyne Creation Station? It is everything retailers need to get started designing and printing signs right away.
1. A powerful Psyborg Extreme PC with high-end graphics card, fast Intel Pentium D processor, plenty of RAM and a large SATA Hard Drive designed by Psychsoftpc, the high-end computer people.
2. The latest Microsoft and Adobe software, so they can design their signs, do their own layout and save these as PDFs for delivery to affiliate stores while preventing other people from altering them.
3. High quality imaging input devices so they can more easily create and capture images and graphics for use in their signs.
4. And the Oki Printing Solutions C9600hn large format color signage printer, specially tweaked to handle all of the various signage formats including banner printing.
In short, it is a total solution for the retailer looking to pursue a more innovative approach to signage.