PRZOOM - /newswire/ -
Compton, CA, United States, 2009/11/04 - By implementing a concept-based Site Search on their ecommerce site, 4 Wheel Parts users are able to search for the exact product they want, ultimately leading to more conversions and a better overall user experience.
4 Wheel Parts, the nation's largest distributor of tonneau covers, leveling kits, and other off-road parts for Jeeps, trucks, and SUVs, has increased online conversions by 4.65% by deploying a Site Search engine and optimizing performance based on its analytics. 4 Wheel Parts found that customers who used Site Search have a 221% higher conversion rate than those who don't.
Site Search has proven to be an indispensable tool for delivering relevant information to the customers who need it. Often, it is the difference between making the sale and the user leaving empty-handed. Sifting through thousands of products can be time-consuming and frustrating for busy people who don't have time to browse. Thanks to Site Search, the customer can type in what they want and the most relevant results will instantly be brought to them. Now a greater number of people can find the products they're seeking, and participate in the off-road community that 4 Wheel Parts serves.
The results speak for themselves. Since incorporating Celebros Site Search, 4 Wheel Parts has seen an overall 4.65% increase in conversions, as people are able to find what they're looking for much more quickly and efficiently. When the tool was first added, 4 Wheel Parts saw a significant difference in the conversion rate of customers who used Site Search versus customers who didn't: 186%. Six months later, after further optimizing the use of Site Search, that disparity has increased to 221%.
One of the best benefits of Site Search is the ability to modify search results for better conversions. By using Celebros' Salesperson Desktop merchandising tool, 4 Wheel Parts determined the most frequent queries customers were typing while on a category page. Then they optimized the category page to highlight the products that customers were searching for most often, fine-tuning it specifically for the user. "Results were amazing. On some of our pages we increased our dollar index by as much as 88%!" said Chris Casarez, Internet Marketing Specialist at 4 Wheel Parts.
One such page was their leveling kits category page. The dollar index is how much a page is worth based on how many people went on to make purchases after visiting that page and how much they spent. The higher the dollar index, the more valuable a particular page is for producing conversions. After optimizing the leveling kits page based on search queries from the Celebros Salesperson Desktop tool, the dollar index increased by 88.65%. So not only did Site Search allow 4 Wheel Parts to better serve the customer with the search ability, but they were also able to use those search queries to better the information on their website, leading to an increase in conversions across the board.
4 Wheel Parts offers competitive pricing on all leveling kits, tonneau covers, winches, off-road tires, and much more. To get more information on these off-road parts, call 877-474-4821 or visit the website.
About 4 Wheel Parts
4 Wheel Parts (4wheelparts.com) has been a leading provider of tonneau covers, leveling kits, and other off road vehicle parts for over 40 years. Easily find off-road parts for Jeeps, trucks, and SUVs with Celebros Site Search.