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Digital Out-of-Home Media Planning Goes Digital - rVue™ Online DOOH Media Planner Launched - rVue, Inc. announced the launch of its web-based Digital Out-of-Home Media Planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards
Digital Out-of-Home Media Planning Goes Digital - rVue™ Online DOOH Media Planner Launched

 

PRZOOM - /newswire/ - Ft. Lauderdale, FL, United States, 2009/11/03 - rVue, Inc. announced the launch of its web-based Digital Out-of-Home Media Planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. OTCQB: RVUE

   
 
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We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. (rvue.com) announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

For more information on the rVue Media Planner, email info[.]rVue.com or call.

 
 
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Agency / Source: rVue, Inc.

 
 

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Digital Out-of-Home Media Planning Goes Digital - rVue™ Online DOOH Media Planner Launched

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Contact: Dawn Rahicki - rVue.com 
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PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any rVue, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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