Ticonderoga Ventures, Inc. announces today that Christopher S. Rollyson and Clara Shih will deliver a special pre-conference workshop at the 4th annual Enterprise Social Networking Conference in Miami. Comprised of project management and marketing bootcamps, the full-day pre-conference will provide business owners and corporate managers a full range of tools and techniques to plan, scale and manage social networking initiatives. The workshop brings a new depth to the conference's educational value proposition because participants will learn to enhance returns and manage risks of their enterprise social networking initiatives. The pre-conference is scheduled for January 27, 2010 at the Miami Beach Convention Center.
The Miami Social Networking Conference (socialnetworkingconference.com) has become a leading event for the enterprise social networking and social media industry. Dedicated to Fortune 1000 firms, government agencies and start-ups, the conference consistently features prominent social networking pioneer speakers who hail from leaders like Nokia, Wal-Mart, IBM, Dow Jones, GE, Dior, GM, Sun, Google and myriad others.
About the Pre-Conference
During 2009, firms began seeing results from their social networking experiments, and many want to expand their programs. This workshop introduces enterprise-strength strategy, tools and processes to manage the key risks and rewards of scaling up in-vestments:
Morning Session: Enterprise Strategy & Project Management Bootcamp
Presents a toolbox for managers to plan and scale their initiatives:
• Formulate a strategy for social networking initiative(s) that syncs with your business strategy
• Understand the value propositions of many of the major platforms; this will help to evaluate how and where to engage
• How to make the business case; overview of various models for driving revenue, reducing operational cost, or both
• Evaluating vendor partners: how to decide whether to check another box on Lotus Connections or Microsoft Sharepoint licenses, seek out pureplays or partner with B2C sites
• How to structure and manage these projects to measure results and manage risk, understand best practices and pitfalls
• Use a special version of the Social Network Roadmap Pilot Track to lay out a plan
Afternoon Session: Facebook & Twitter Marketing Bootcamp
Features the tactics for using two of the monster platforms that have increasingly global audiences:
• Latest research about Facebook and Twitter
• Social trends: generation gaps, online identity
• How to use Facebook Ads, Messages and Fan Pages
• How to coordinate with CRM
• ROI calculations
• How to integrate with other marketing and PR channels
Christopher S. Rollyson and CSRA
Christopher S. Rollyson has been a marketing and technology pioneer for over twenty years. As a management consultant and marketing executive, he has had a leading role in launching such game-changing offerings as: Java with Sun, e-business transformation with PricewaterhouseCoopers Consulting, and SOA, Web services and architecture solutions with nVISIA and IBM.
Currently Managing Director of CSRA, he has a global reputation for his knowledge of Web 2.0 and social networks. Last year, CSRA released the Social Network Roadmap, a methodology that helps enterprises adopt social networks more aggressively by mitigating risk. In 2008, CSRA debuted the Executive's Guide to Web 2.0, which helps companies to apply LinkedIn, Twitter, Blogging and Facebook to their business processes, for Enterprise Process Innovation.
Previously at PricewaterhouseCoopers, he advised clients in many industries on trans-forming themselves with e-business during Web 1.0. Before that a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.
Clara Shih and The Facebook Era
Clara Shih pioneered the use of consumer social networks for business in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.
Clara is founder and CEO of Hearsay Labs, a Silicon Valley-based startup which provides relationship management software for the Facebook Era. Previously, Clara was Product Line Director of the AppExchange at salesforce and worked in corporate strategy at Google. Clara has degrees in computer science, economics, and internet studies from Stanford and Oxford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit.
Clara blogs at thefacebookera.com and Twitters as @clarashih.
Ticonderoga Ventures, Inc.
Marketing and Logistics Representative
Social Networking Conference
T: USA +1 (212) 722-1744 x79
F: USA +1 (208) 728-6456
Christopher S. Rollyson
Mark Brooks, Social Networking Watch
T: USA +1 (212) 444-1636
F: USA +1 (520) 844-1636
This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company's expectations and estimates.