JumarDirect, an end-to-end online marketing company specializing in website design and development and interactive marketing services, was selected to define and manage the Water Innovation Alliance Conference email marketing campaign in an effort to drive awareness and increase participation in the event that took place September 9 & 10 at McCormick Place in Chicago, IL.
The Water Innovation Alliance Conference is produced by The Water Innovations Foundation, a 501(c)(3) organization, and strives to improve awareness and collaboration across all sectors and users of water. The Foundation advocates policies that promote the aggressive development of water technologies.
"We needed a strategy to gain additional exposure within the water technologies industry", said Vincent Caprio, COO, Water Innovations Alliance. "JumarDirect provided a targeted and thorough campaign designed to reach our audience and address our business goals of increasing awareness and converting more registrations."
"When done correctly, Email is a very powerful and effective marketing tool.", said Judi Virgulak, President, JumarDirect. "We were excited about the opportunity to work with the Water Innovations Alliance team and proud of the response they received to our campaigns."
In addition, JumarDirect has also signed on to manage their Search Engine Optimization efforts - ultimately supporting their goal to create awareness and drive traffic to their website and event.
About The Water Innovations Alliance
The Water Innovations Alliance (waterinnovations.org) is the public policy voice of the world's water researchers, technologists and innovators. The Alliance's role is to advocate policies that promote the aggressive development of water technologies and innovations across all sectors and users of water by creating new market opportunities, increasing funding, strengthening research and development programs, removing regulatory and market barriers and improving education, communication and outreach efforts.
JumarDirect works with businesses of all sizes, providing strategic and technical solutions to expand their ability to sell products and market their business online. With proven expertise in online and offline marketing, website development, eCommerce solutions, Campaign Management and customer behavior analysis, JumarDirect (jumardirect.com) is an essential partner for maximizing results and positioning your business to out-perform the competition. For more information, please call us at 203.857.4700.
Vincent Caprio, COO, Water Innovations Alliance, 203.733.1949 or vince[.]waterinnovations.org.
Judi Virgulak, President, JumarDirect, LLC, 203.857.4700, jvirgulak[.]jumardirect.com.