PRZOOM - /newswire/ -
Oak Brook, IL, United States, 2009/10/27 - A leader in the promotion and digital delivery of urban entertainment content, Chicago-based Aspire Entertainment has tapped JustFM Entertainment to produce the Arts & Entertainment program at Englewood Multicultural Center.
Chicago-based Aspire Entertainment Network has dedicated its digital platform to help change Chicago’s Englewood community. Aspire has partnered with JustFM Entertainment to produce live showcases and video content at Englewood Multicultural Center to engage residents via promotion and distribution on Aspire’s internet TV, radio, and other digital channels.
Parent company XtraMedium is managing organizational development of the not-for-profit organization Englewood Multicultural Center and as part of its participation in Digital Inclusion, is focused on exposing culturally relevant content produced in the community through a series of live programming, “TV” shows, and public service announcements. This collaborative approach uses the support of local businesses, schools and social organizations to make talented youth the center of attention in their neighborhood and online and helps to change mindsets.
“We are excited to work with JustFM Entertainment to develop Englewood Multicultural Center as a prototype for galvanizing talent in urban communities. YouAspire.com serves as the digital centerpoint to expose that talent to the world. JustFM and it’s producers will deliver a standard to help the community realize and develop culturally relevant content to spur change from within. No one else in the U.S. is doing that.” said Steven C. Philpott, CEO, XCL & Commissioner for Aspire Digital Network.“
JustFM Entertainment is leading this effort by providing oversight of the Arts and Entertainment silo of Englewood Multicultural Center and producing a litany of fundraisers, ongoing showcases, and supporting lines of creativity driven business schedule for EMC’s Febnruary 2010 launch. “Our youth need a visible path of creative excellence. Collaborating with Aspire and the EMC will help to accomplish this while showing Chicago’s social and business unity.”, JustFlo, CEO Just FM Entertainment.
JustFM has produced a pilot for “Up Against the Wall”, a reality video series based on everyday efforts by artists working with residents to change the Englewood community. Up Against the Wall is scheduled for release on YouAspire.com in February 2010.
In October 2009 JustFM kicked off a series of investor presentations at Englewood Multicultural Theater to educate potential donors, investors and affiliated producers. The presentation features a networking session, presentation, musical performance, and preview of the Up Against the Wall pilot. These private invite-only presentations continue 7PM November 6th at the EMC Theater located at 6011 S. Justine in Chicago.
About Aspire Entertainment
Aspire Entertainment was created by XtraMedium Communications, LLC (xtra-medium.com) as a digital foundation for economic development and wealth creation in urban communities through technology and entertainment. Aspire creates partnerships with technology providers to support a digital platform which consist of 9-video channels, SMS text messaging, and other online media assets used for promotion and content distribution.
About JustFM Entertainment
JustFM Entertainment is a performing and visual arts ensemble that is dedicated to uplifting communities strengthening social and cultural awareness and educating tomorrow’s leaders. We are a family working together for knowledge and peace. Through variety of arts we provide an in-depth and creative perspective to everyday problems and the examples of solutions through proactive change. Our goal is to create a permanent foundation in Chicago for aspiring/established artist.
About Englewood Multicultural Center
Englewood Multicultural Center is a not-for-profit community center founded in January 2009 and based in Chicago’s Englewood Community. The organization is being created from the ground up to employ technology and serve as a hub for programs, educators, and business leaders focused on quality-of-life improvements in the community.