Eduwebads, Inc. recently launched a self-service advertising solution designed to help small, medium, and large-sized schools easily reach potential students across the nation through online display advertising. The website is powered by a new smart template flash banner creator allowing schools to create their own custom display ads with easy-to-use templates.
The new self-service creator is not only free to schools, but also flexible and easy to use, allowing schools to:
• Target a geographic campaign anywhere in the United States even down to a zipcode;
• Create their own custom flash banner ads with easy-to-use educational templates;
• Plan individual campaigns that need the school’s budget;
• Easily reach a potential students;
• Track, manage and optimize campaigns online.
The advertising platform allows schools to choose from a wide selection of free customizable ad templates and build campaigns starting as low as two-hundred dollars a month.
Strong reiterates that all school pay only when a potential student clicks on the school's display banner or text ad. Cost per click (CPC) search engine marketing for the education medium is highly competitive. As a result, CPC lead generation campaigns must be thoroughly planned and continually tracked to ensure lead volume, cost objectives and quality benchmarks are met at all times. From the onset, Eduwebads consults with the school to determine CPC campaign objectives with regard to projected enrollment growth or conversion, lead volume,and budget.
Once campaign objectives and expectations are established, the keyword research begins. Eduwebads utilizes proprietary tools to create an exhaustive list of Keyword search terms. All keyword derivations, concatenations, and common misspellings are identified during this stage of the process. This process aids in identifying niche keywords that tend to be less competitive, less expensive, and highly focused. Identifying key niche keywords drives down the average cost per lead or acquisition while simultaneously increasing the number of highly interested prospective students.
"...Eduwebads.com quickly determines which keywords generate leads and which keywords generate actual enrollments..."
Choosing the appropriate provider or search engine is key to meeting lead volume and enrollment projections.
At this point, depending upon your budget our creative team will setup a selection of flash banner ads along with several text ads. Eduwebads would then begin a managed campaign of the area you have chosen to target potential students using our Edunetwork (we have our own network of smaller publishers) along with FaceBook, Myspace, Google™ and Yahoo!®. We then will evaluate the results from your text and display ads on a daily basis using the ratio of views and impressions per clicks for each ad. This will allow us to optimize your campaign by deleting the display and text ads that the have the lowest ratio of clicks until we narrow down best ads with the greatest results per capital spent.
“It has been a very rewarding year, and we look forward to further success and expansion,” said Strong.
Eduwebads.com is a privately held company located in Valencia, California. It was founded in 2008 with our number one goal to offer affordable flash creation tools and localized Internet advertising to the thousands of schools and institutions across the United States.