Inc. Magazine has recognized ICS Marketing Support Services on their latest Inc. 5000 list of America’s fastest growing private companies for the third consecutive year. ICS took home the ranking of 3705, an improvement of more than 600 positions from 2008.
Of the Michigan companies that are on list, ICS places 58th out of 86 and ranks fourth out of five Advertising and Marketing companies represented. Together these five companies generated $83.6 million in revenue with ICS accounting for $7.1 million and a three-year sales growth of 61.8%. In terms of revenue, ICS ranks third on the five-company Michigan roster.
To qualify for the Inc. 5000 list, companies must be able to show four full calendar years of sales with revenue in 2005 of at least $200,000 and at least $2 million in 2008. Additionally, they have to be U.S.-based, privately held, for profit, and independent – not subsidiaries or divisions of other companies.
Maintaining Momentum In the Midst of a Challenging Market
Although principals at ICS are pleased to be recognized on the Inc. 5000 list for the third consecutive year, no one at the company is willing to rest on his or her laurels.
Ken Orr, President of ICS Marketing Support Services, acknowledges the challenges today, saying, “The rapidly changing economy is forcing all of us in the marketing business to stay sharp and aggressive, looking for the most cost effective way to reach customers.”
Whether desired communication is through direct mail, email, search, or the Web, companies must be able to communicate successfully through all channels. But electronic communications with customers doesn’t mean that messages are sent out shotgun style. Orr explained, “The key today is to understand your customers and determine the best way to reach them.”
Looking Ahead – ICS Services That Will Help More Businesses Earn More Business
While not everyone on Main Street is convinced that an economic recovery is under way, it is true that companies are starting to re-engage their marketing efforts. ICS (icshq.com) is working with them to better target their message and adjust to changing market conditions rapidly. According to Orr, “Being fast and nimble will be the key to winning business in the next decade.” To support the rapid deployability, ICS offers a wide range of products and services, able to be customized for any marketing need.
ICS grows their clients’ businesses. As a marketing support services company, ICS works to understand their clients’ businesses and develops effective strategies (using traditional and digital media channels) to acquire new customers and find growth opportunities among existing customers. ICS offers eight primary services/products:
• MarketSmart Technology Suite (Web-based marketing portals)
• Digital Services (SEO, SEM, contests and incentives)
• Email Marketing
• Data Cleansing
• List Strategy/List Management
• Production Services
• Creative Services
The Hottest Regions for Fast-Growing Companies
Once again, California tops the Inc. 5000 with the most companies of any state with 612. The Golden State is followed by Texas (393), New York (316), Florida (263) and Virginia (261). All 50 states plus Washington, D.C. and Puerto Rico are represented on this year’s list.
New York boasts 371 Inc. 5000 companies making it the top metro area, followed by Washington, D.C. (317), Los Angeles (253), Atlanta (209), and Chicago (203).
The Inc. 5000 at a Glance
Insurance emerged as the top industry with an average growth rate of 667 percent. Other strong performers include Energy (523 percent) and Government Services (491 percent).
In total, the companies on the Inc. 5000 have created more than 1 million jobs. Health is the top employer with 156,223 jobs, followed by Business Products and Services (122,911), IT Services (89,632), Food and Beverage (86,572) and Construction (65,494).
IT Services had the most companies on this year’s list with 658, followed by Business Products and Services (502), Advertising and Marketing (398), Construction (354), Manufacturing (342).
Companies on the Inc. 5000 list posted an aggregate revenue of $214 billion in 2008, up nearly 16 percent from the previous year. The top five industries by total revenue include Health ($22.7 billion), Business Products and Services ($19.6 billion), Construction ($18.8 billion), Energy ($14.7 billion), and IT Services ($13.2 billion).