PRZOOM - /newswire/ -
Dallas, TX, United States, 2006/06/05 - Troy Aikman, three-time Super Bowl champion and Hall of Fame inductee, has extended his contract as Wingstop’s official spokesperson..
Troy Aikman, three-time Super Bowl champion and Hall of Fame inductee, has extended his contract as Wingstop’s official spokesperson. Aikman originally signed on as Wingstop’s national spokesperson in October 2003.
The new three-year partnership will feature Aikman in print, outdoor, radio and television ads, as well as in special event appearances. Since Aikman partnered with Wingstop, the organization has experienced 11 consecutive quarters of comp store sales increases.
“Our partnership with Troy has surpassed all of our original goals,” said James Flynn, Wingstop president and CEO. “He is a natural fit for Wingstop and his national appeal has contributed to Wingstop’s rapid growth as a national brand. We have more than doubled the number of stores we’ve opened since Troy became our spokesperson three years ago and look forward to continuing to grow together.”
Aikman’s connection with Wingstop began as a regular customer at the Valley Ranch location near Texas Stadium while playing for the Dallas Cowboys.
“Wingstop is a brand I’ve known and loved for years,” said Aikman. “Growing with them has been exciting and I’m looking forward to our next three years together. It’s true when I say, ‘I’m Wingstop’s number one fan.’”
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. The chain now serves boneless wings that are made from 100 percent all-white meat chicken breast coated with a proprietary batter and breading. Wingstop features nine wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made-to-order and served steaming hot. Customers also choose from homemade side dishes: fresh-cut seasoned fries, bourbon baked beans, pearl potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces.
Wingstop has more than 450 restaurants either open or under development in 25 states and consistently tops industry growth rankings. Wingstop was chosen Festival Favorite Restaurant at the 2005 National Buffalo Wing Festival and their Cajun sauce took first place honors for the Best Creative Spicy Sauce in the festival’s blind taste test. In July 2005, Wingstop ranked number 13 in Restaurant Business’ Top 50 Growth Chains (ranked by percentage increase in units) and was ranked the number one chicken wing chain by Entrepreneur magazine in 2005. Troy Aikman, three-time Super Bowl champion and Hall of Fame inductee, signed on as the chain’s national spokesman in 2003.
For Wingstop franchise information, call 972-686-6500.