Frost & Sullivan, the Growth Partnership Company, announces the results of an end-user study, European CXOs’ Choice: Computing Products and Services. The research measures European C-level executives’ preferences of mobile communications and computing products/services. More specifically, this research focused on the following types of products: laptop/notebooks, smart phones, standard feature phones, web-based collaboration tools, mobile location based applications, and mobile multimedia content applications.
Among the various mobile communication and computing products/services surveyed in this research, all European CXOs use/own laptops/notebooks. The most commonly known and owned brand of laptops/notebooks is Dell. European CXOs prefer laptops/notebooks over desktops (100% vs. 61%) due to various advantages like portability and travel convenience, etc. European CXOs ranked reliability and overall quality as the two most important features. Conversely, features not related to the core function of laptops/notebooks are deemed less important.
According to the survey, smart phone ownership/usage increased dramatically from 2008 to 2009, as nearly twice as many European CXOs now own a smart phone, which is likely due to smart phones’ advance of various applications. This significant increase has directly impacted standard feature phone ownership rates and usage. Nearly all European CXOs perceive smart phones to be strictly business phones, while standard feature phones are perceived as personal use phones. For both smart phones and standard feature phones, battery life and ease of use are the most important features according to European CXOs.
“In just the past few years that we have conducted this research, CXOs have made a near complete transition to mobility, via their preferences to work on laptops as opposed to desktop computers, and now with the significant increase of smart phone ownership over standard feature phones,” comments Tonya Fowler, Global Director with Frost & Sullivan’s Customer Research Team. “It will be interesting to see if smart phones become the primary way in which CXOs get their work done, given the continued applications added all the time.”
Overall, 70 percent of European CXOs use web-based collaboration tools. Among these users, ease of use is the most important feature sought. Interestingly, having a powerful feature set is least important to European CXOs. Brand awareness and usage are highest for Microsoft Office Live Meeting.
"Among the various computing products and services we have surveyed, Web based collaboration tools are gradually gaining importance among the European CXOs, who are now finding these tools as valuable, particularly while traveling. Mobile based applications – both location-based and multimedia contents – are relatively new concepts and are yet to make a distinct impact on the European CXOs,” explains Krishnendu Roy, Project Manager with Frost & Sullivan’s Customer Research Team. “Frost & Sullivan has a plan to continue tracking the computing product and services market as a whole to measure the growth of various products and services among European CXOs."
This survey was conducted by Frost & Sullivan’s Customer Research Team, working in conjunction with Frost & Sullivan’s Information & Communication Technologies Team. Specifically, the Customer Research Team conducts independent, unbiased research among end-users to evaluate and measure companies and trends in the market.
For more information, please send an e-mail to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com, with your full name, company name, title, telephone number, company email address, company web site, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
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Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.