Release date: 2006-06-05

Elemental Named as an 'Up and Comer' in the Healthcare Market by Healthcare Informatics Magazine

(PRZOOM - Press & Newswire) —  San Mateo, CA, United States, 2006-06-05 - Elemental earns “Up and Comer” honor due to the breadth of functionality in its integrated policy and risk management solution for healthcare organizations


Elemental Security, Inc., the award-winning pioneer of new technology in enterprise information security, today announced that it has been named as an “Up and Comer” in the healthcare market in Healthcare Informatics magazine’s 2006 “Healthcare Informatics 100 Issue,” published this month.

Each June, Healthcare Informatics publishes its Healthcare Informatics 100 Issue, which reviews and analyzes the healthcare market’s highlights over the past 12 months, as well as ranks the top 100 healthcare providers by revenue in the U.S. The annual issue also highlights “Up and Comers,” whose innovative technology is shaping the future in healthcare. Drawing from a diverse field of many candidates, Healthcare Informatics editors handpicked this year’s seven winning “Up and Comers” based on the strength of their technology, and their focus on optimizing clinical and other computing processes for end-users and their patient-care organizations.

According to Healthcare Informatics, “Fourteen months after the company began signing contracts, (Elemental CEO) Peter Watkins says its early developers were right to insist on breadth of functionality. No other security solution combines policy management (with over 2,000 rules codified), user-activity inventorying, host configuration, and network access, into a single integrated solution. For example, if a hospital’s policy forbids those with access to personal health data from installing online instant messaging – and someone installs IM anyway – Elemental’s solution can not only automatically identify the rogue application, but take action, severing network access. The need for hospitals – as well as others – to respond to expanding regulatory data protection mandates will only continue to grow.”

The Elemental Security Platform (ESP) policy framework contains more than 2,000 rules and a rich set of predefined templates to address best practices, regulatory, and security requirements. These collectively enable organizations to easily measure their performance against key security policy objectives, and provide a framework to help organizations improve their compliance with such regulations as the Health Insurance Portability and Accountability Act (HIPAA). Based on the U.S. Government’s implementation resource guide – the National Institute of Standards and Technology (NIST) Special Publication 800-66 – Elemental’s HIPAA policy framework enables healthcare providers, universities, and other organizations which handle patient health information to adhere to HIPAA best practices for network access control, host security configuration management, and systems and software inventory.

“We are honored to be named as an ‘Up and Comer’ by Healthcare Informatics, the industry’s leading publication providing healthcare executives with insightful coverage and commentary to stay on the cutting edge of technology,” said Elemental Chief Marketing Officer Roy Agostino. “Healthcare is a successful vertical market for us. Organizations today are looking for a new dynamic approach to help them understand the changing status and compliance of their networks, and this is especially true in healthcare’s highly mobile and distributed environments. Recognition by industry leaders such as Healthcare Informatics is an important validation that Elemental’s policy and risk management solution can be a critical component of a healthcare organization’s security framework.”

The Elemental HIPAA policy provides a framework for deploying and enforcing policies on computing resources that store and have access to protected health information (PHI). With Elemental, organizations can address HIPAA requirements with host-level security that protects data where it resides, and with policy-based access controls that dynamically adapt to changes in the compliance or security posture of machines on the network. Continuous visibility into systems enables enforcement of these policies, as well as audit reporting of status at any time. ESP also protects private data at its point of use, guarding against unauthorized use of removable and writeable media, such as USB flash memory sticks and CD/DVD, as well unauthorized printing of secured PHI documents.

Elemental provides the world’s only security policy system built from the ground up to make the state and activity of users and computers fully transparent, enabling customers to directly translate their business objectives into specific policies for all users and systems on their networks. Elemental unifies policy management, host configuration, inventory/discovery and role-based access control in one seamlessly integrated offering. Using Elemental, security administrators can easily assess the security posture of machines and networks, and make proactive decisions about managing risk.

About Healthcare Informatics
Healthcare Informatics’ mission is to provide impartial, incisive coverage on healthcare information technology, including its successes and shortcomings. It strives to distill critical information to help healthcare executives make the best use of their time, staff, and IT investments. Healthcare Informatics offers practical guidance and evaluations on information technology that can help these executives meet their responsibilities on budget as well as improve efficiency in their organization. Healthcare Informatics is a publication of the Vendome Group. The Vendome Group’s portfolio of publications also includes Post Graduate Medicine, Behavioral Healthcare, Healthcare Design, Nursing Homes, Addiction Professional and ENT Journal.

About Elemental
Elemental is an industry leader in enterprise policy and risk management. Using its award-winning Elemental Security Platform (ESP), organizations can directly translate their business objectives into specific policies for all users and systems on their networks. For the first time, enterprises can use a single product to obtain measurable and comprehensive metrics for their security policy needs and compliance requirements. Founded in December 2002, Elemental is a privately held company backed by Bessemer Venture Partners, Mayfield, Sequoia Capital and Lehman Brothers Venture Partners. Red Herring and AlwaysOn awarded the company their annual awards for the top private companies. Elemental was also named the “Most Innovative” company at the RSA Conference 2006, and earned 2006 “Private Security/Start-up to Watch” honors from Red Herring and Network World. The company is headquartered in San Mateo, Calif., and has offices throughout the U.S.

Elemental and the Elemental Compliance System, among others, are trademarks or registered trademarks in the United States and certain other countries of Elemental Security, Inc. Additional company and product names may be trademarks or registered trademarks of other individual companies and are respectfully acknowledged.


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