PRZOOM - /newswire/ -
Boca Raton, FL, United States, 2009/10/13 - New CRO community website is a perfect destination for marketing professionals who need conversion optimization tools, best practices, and services.
Hiconversion, Inc. announces general availability of the world's first CRO community website. The site provides top-quality CRO content, product reviews, and discussion forums. In addition, it enables its members to create their own groups, publish their own articles, or just simply to advertise their own companies to fellow community members.
Online marketing is dramatically changing marketing as we know it. The digital medium, where everything happens in real-time and where activities are measurable and actionable, is changing what was once considered a well-established art into a true science. This shift is so dramatic that many industry insiders are making statements like “Marketing is the new Finance,” an allusion to the computer revolution that swept the Finance function in businesses around the world during the 1960s and 1970s. There is a seemingly frantic level of activity on all fronts in the digital marketing space. Vendors are rapidly introducing new online marketing channels, as well as new software tools, and service providers are proliferating.
Mergers and acquisitions are also in high gear, counter to the economy as a whole. In just the last two months, Adobe acquired Omniture – who before that acquired several companies, including Offermatica – in an all-cash, $1.8 Billion deal; Autonomy acquired Interwoven – with Interwoven having previously acquired Optimost – for $700 million; and Webtrends acquired Widemile for an undisclosed amount. Speculation is rife.
With this much activity has come a certain amount of confusion in the market. End users and consultants frequently do not have clarity about industry trends, best tools, and best practices. In particular, market awareness about CRO solutions and best practices is relatively low - the principal reason behind the creation of a specialized site whose primary mission is the education and dissemination of best practice surrounding CRO.
“The CRO community website is open to all those who practice digital marketing or use a website to help run their business today. Our goal is to connect the ever-growing number of end users of CRO solutions with top resources, products, and service providers. Hiconversion is proud to steward such an important nascent business community. Although it is produced under our brand, the site is by no means 'Hiconversion product-specific'” said Zee Aganovic, Hiconversion’s Founder and President. “Our competitors are more than welcome to share in the community's content, feature their products, and promote their solutions. This joint participation will expand the market opportunity for everybody and, as such, will assist us all in dealing with remedying the low market awareness that we are seeing today.”
Additional press information is available on the website.
About Hiconversion, Inc.
Hiconversion (hiconversion.com) is an innovative technology company founded in 2006 with the mission to provide CRO to the mass market. Our patent-pending technology provides solutions that are dramatically faster, easier to use, and less expensive than available alternatives. The company is lead by a team of serial entrepreneurs with a history of building successful software companies.
The company’s market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to creating a science designed to increase website traffic, until now converting this increased traffic into useful business activity has remained an art form. Hiconversion has produced the fastest and easiest to use multivariate optimization solution in the market place today. Delivered as pure SaaS service, it sets a new website optimization standard that makes it easy for marketing managers and company owners to quickly increase web page conversion rates.
Businesses wishing to increase their online marketing ROI while gaining new insight into their prospect and customer base should visit the new site.
Hiconversion® is trademark of Hiconversion, Inc. and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.