Eric Deniger, CEO of WPE Holdings, parent company of AVID Commerce, today announced the spin-off of a segment of its advertising services to Precept Partners, an e-business consultancy based in Buchanan, Michigan. Precept Partners will provide consulting services to AVID Commerce for certain campaigns.
Eric Deniger said, “AVID Commerce is developing a proprietary technology in core e-Commerce software platform that better ties our platform to our unique approach to search engine optimization. Retail has suffered during the recession while pay-per-click advertising costs have not reflected current marketing realities. As a result, organic search has become even more important to independent retailers”.
“We look forward to working with the AVID Commerce team and helping as needed” said Stephen Antisdel of Precept Partners.
About AVID Commerce
AVID Commerce (avidcommerce.com) is the creator of proprietary e-commerce applications and related technologies employed in the design, development and marketing of high-performance e-commerce web properties. AVID Commerce clients include such top ranked e-retailers as WorkingPerson.com, GreenFishSports.com, ArtPassions.com, Veada.com, Foamiture.com, GreatLakesSkipper.com, GazelleSports.com and many others.
About Precept Partners
Since 2003, Precept Partners (preceptpartners.com) has garnered a noteworthy track record providing insightful Internet consulting services including e-strategy analysis and planning, Search Engine Marketing and research, as well as technology evaluation and implementation. Past client accomplishments and recognition include media coverage in The Wall Street Journal, Business Week, NPR, Newsweek, plus the Inc. 500, ranking America’s fastest growing private companies and Internet Retailer’s “500 Largest Retail Websites”; and many others.