BenQ-Siemens, the innovative mobile communication solutions provider has announced the launch of five new models from its premium range of mobile phones in the UAE market today (Sunday, June 4, 2006). BenQ-Siemens’ new S88, S68, EF81, E61 and EL71 models offer supreme mobile technology with high lifestyle appeal. These fully featured handsets are exclusively designed for customers who demand both excellent performance and stylish design in their mobile phones.
BenQ Siemens combines BenQ’s multimedia expertise and award-winning designs with Siemens’ engineering heritage and intellectual property to offer new models to the market faster than in the past in order to meet high customer expectations and capitalise on the region’s increasing mobile penetration rate. The company has carved a distinct niche for itself in the industry with the launch of a total of 12 new phones this season.
Najib Kazi, Vice President, Sales and Marketing, BenQ-Siemens said: “Today’s consumers favour feature-packed, trendy and compact mobile phones. As an industry leader in wireless communications devices BenQ-Siemens has successfully kept pace with emerging trends and changing customer expectations. Our new state-of-the-art range of mobiles has redefined the concept of mobile phones worldwide and is designed to provide unmatched performance.”
BenQ-Siemens’ EF81 is a 15.9 mm thin and high-quality folding mobile in a magnesium casing that boasts of a full UMTS functionality with two large colour displays and a swiveling camera for video telephony. Extremely simple to operate, the high-speed mobile features a 2-megapixel camera with 5x digital zoom.
Its 64 MB internal memory can be extended to 1 GB using Micro-SD-Cards. The device comes with an integrated media player that supports all file formats and extensive business applications such as Mobipocket Readers, Microsoft Bluetooth Remote Control and News2Mobile.
BenQ-Siemens’ E61 model is a unique wedge-shaped mobile with a built-in music player for MP3 files and other formats, designed for immediate music enjoyment. Its ergonomic form and high-quality finish with dedicated music buttons on the upper rim, have earned it the IF-Design-Awards 2006, making it a trendy fashion accessory.
The mobile integrates into its rear end a 2x/4x digital zoom VGA camera. The Data Cable USB DCA-130 enables exchange of songs, polyphonic ring tones and other files effortlessly. With an extendable memory of up to 1 GB and two preinstalled games, this user-friendly and sophisticated model is a complete entertainment provider.
The 16.5 mm ultra-slim EL71 slider phone model features a brilliant 2-inch QVGA display that glows in 262,144 colours and supplies excellent quality in text and photo replay. Along with a 1.3 megapixel LED photo light digital camera, this user-friendly model features a music player for MP3 and ACC++ music files. The model comes with accessories such as a stylish headset Bluetooth clip, a convenient Car Kit Bluetooth and the Music Cable IHM-100 that allows the mobile to be connected to any hi-fi system.
BenQ-Siemens’ elegant S88 model features an integrated 2.0 mega pixel, auto focus camera with a 16x digital zoom, a built-in editor and a LED photo light that takes clear pictures even in poor light conditions. Photos and videos show to brilliant advantage on its 2.0-inch Active Matrix OLED display featuring 262,144 colours and a resolution of 176 x 220 pixels.
The S88 model allows a 170 degree view angle, which makes it easier to share captured pictures or videos on the OLED display. Incorporating a high performance video camera that captures movie sequences of all lengths in MPEG4 format, the model offers an MP3 music player with superior quality 3D surround sound and has bagged the renowned IF-Design-Awards 2006 for outstanding product design.
BenQ-Siemens’ stylishly designed S68 model focuses on quality and clarity. The high-quality, 13 mm triband mobile dispenses with all the superfluous gadgets and concentrates on basic functions of mobile communication dominated by voice telephony. With bold graphic icons for easy operation, the model features a 1.8 inch, large transflexive colour display, a dual speaker system, an integrated hands free function and 64-tone ring tones. A wide selection of BenQ-Siemens mobile accessories such as headsets and car kit solutions can be attached to the mobile wirelessly via Bluetooth.
“Younger consumers and trend-setting adults increasingly use mobile phones not just as an essential tool for work but also for entertainment and information. We expect growing demand for our new range of phones from a large number of young consumers in the UAE who look for style and entertainment in their mobile solutions,” Kazi concluded.