PRZOOM - /newswire/ -
Columbia, MD, United States, 2009/10/08 - Aegis Mobile announced today the official launch of their new line of mobile services including mobilizing your business, media intelligence and custom solutions designed to help businesses navigate through the wireless web and beyond - AegisMobile.com.
Building on their reputation as a successful provider of wireless compliance and testing services, Aegis Mobile expanded their team of experts and developed new processes and tools to help businesses go mobile.
“With the rapid and continual rise of smartphones like the iPhone and Blackberry, there is no better time than today to mobilize your business,” says Aegis Mobile CEO Rich LaPerch. “Our new mobilization services allow companies of all sizes to take advantage of the diversity of smartphones and feature phones and to capture business from the exploding number of customers using these devices.”
Through their mobilization services, Aegis Mobile will design and implement wireless websites that are smart enough to know which type of mobile device is being used to access the site. The Aegis experts can also execute mobile marketing strategies like SMS and email messaging, location-based marketing, m-coupon promotions and application development.
“Building mobile websites takes a different set of development skills not typically found with traditional website designers,” explains LaPerch. “Our developers have the experience and knowledge to do it right, plus we have literally hundreds of different mobile devices that we use for validating and testing wireless websites and marketing programs built by us or by others. We’ve done the heavy lifting and can now recognize which mobile device is present and then display a different website for each phone type if desired.”
A second new service announced today by Aegis Mobile is their new media intelligence service which can benefit businesses in any industry. “We developed a system which mines creative assets, like advertisements and branded materials, and aggregates them into a single engine to capture, track and evaluate activity through a user-friendly, web-based tool,” explains LaPerch. “Our media intelligence services can help any business find the right information they need to make sound decisions.”
Media intelligence allows business owners to discover if their brand or pricing terms are being used correctly, to compare how their advertising performs on the web versus the wireless web, and even to identify competitive plans, pricing and promotions.
LaPerch also announced that any of their services can be tailored to specific business needs through the company’s new custom solutions. “Leveraging our breadth of experience gained in the mobile compliance and testing market, we will develop and execute media and mobile initiatives, help customers formulate their mobile strategies and implement and manage mobile initiatives including new product launches.”
As part of their reinvention, Aegis Mobile redesigned their website (aegismobile.com) – including their mobile sites – to showcase the company’s new services and to help businesses take full advantage of the wireless web. “We want to educate customers on why their business needs to compete on the mobile web in order to compete in their own marketplace,” says LaPerch.