BrainActive Market Research, the online market research expert in Eastern Europe, announces the major expansion of its online capabilities in Russia, Turkey and Poland, some of the most emerging markets of the CEE area. The strategic decision increases BrainActive’s total reach to more than 1.6 million actively managed online panel members.
Given the lately consistent increase of customers’ demand for fielding market research in Russia, Turkey and Poland through newly developed digital means, such as self-completed web-based questionnaires, BrainActive Market Research is looking to respond in an effective manner by offering reliable access to the insight of more than 450,000 people in Russia, 270,000+ in Poland and over 200,000 motivated online sample in Turkey.
“This is by far one of the business decisions we are most proud of, because we have managed to find the correct answer to a new trend created in our business, within a short time frame.” says Mihai Zamfir, Client Service Director. “We will continue keeping a close eye on the evolution of online market research data collection needs and wants in the other countries we operate and try to size up our reach accordingly, on a regular basis.”
Although panel reach is very important since it provides researchers with the opportunity to better understand different audiences within a certain market, BrainActive also makes possible to directly field various narrow target groups in Russia, Turkey and Poland. Among them: mothers of infants, teenagers, students, part time employees, inhabitants of different cities/regions and many others.
Additionally, because BrainActive understands customers’ constant need to extend the results of the research to general population, the company focuses on building online panel communities that are representative to each country’s population, according to latest census data. Basic demographics such as age, gender, regions, cities, household size, income and children in household are available and others are yet to come.
When running research in Eastern Europe, it is of utmost importance to understand local cultures and use the right tools to collect valuable insights. BrainActive’s management team comes up with vast experience and knowledge in conducting online surveys in the three countries and the area itself; prior to launching BrainActive concept, for more than 5 years the team had been managing the accounts of some of the largest online market research buyers worldwide in their need to better understand local CEE mindsets.
About BrainActive Market Research
BrainActive Market Research (brainactive-mr.com) is the premier provider of online market research solutions in the Central and Eastern Europe area. Its extensive network of actively managed online panels currently covers 19 countries, including all of the emerging markets in the region: Russia, Ukraine, Turkey, Poland, Czech Republic and Hungary. BrainActive offers access to a total of 1.6+ million consumer or business-to-business online research respondents, carefully recruited to represent the general offline population of each country.
Additional client services include survey programming and hosting, data processing, sample management and deployment, sampling consulting and online survey optimization.