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Frost & Sullivan Looks at GENIVI's Open Source in Vehicle Infotainment Reference Platform - Interview with GENIVI Presdient Graham Smethurst - With the automotive industry facing unprecedented pressure to lower cost and reduce time to market for new products, open source can provide a compelling solution
Frost & Sullivan Looks at GENIVI's Open Source in Vehicle Infotainment Reference Platform - Interview with GENIVI Presdient Graham Smethurst

 

PRZOOM - /newswire/ - London, United Kingdom, 2009/09/28 - With the automotive industry facing unprecedented pressure to lower cost and reduce time to market for new products, open source can provide a compelling solution.

   
 
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GENIVI is a non-profit industry alliance committed to driving the broad adoption of an In-Vehicle Infotainment (IVI) reference platform using open source. Frost & Sullivan Research Analyst Vishnu Muralidharan spoke recently with GENIVI President Graham Smethurst about the company’s unique vision and possible impact on the automotive industry.

GENIVI was created to establish a platform that meets the requirements of a broad base of OEMs and first tier companies in order to capitalize on the volume effect while delivering a solution that does not have a single point dependency in the whole of the solution stack. GENIVI 1 will be launched before the end of this year and will provide the basis for companies like BMW, GM or PSA to initiate their product development.

One of GENIVI’s primary motivations is to help create an environment for connected vehicles because during the time they spend in the car, people now expect to remain connected to their devices as well as the outside world.

In this respect, OEMs have a clear advantage over aftermarket solutions. “When you consider the roles and effectively the advantages of the automaker; OEM solutions are always going to be better integrated than aftermarket.
The business model is based on companies collaborating to establish the base platform and then competing through their commercial implementations,” says Smethurst.

Apart from GENIVI several other initiatives focus on infotainment platform development. At this point there is no clear winner; whether GENIVI enables intelligent design to meet long product cycles and proliferating standards is something that remains to be seen.

To read the full interview or if you would like more information, please contact Monika Kwiecinska, Corporate Communications, at monica.kwiecinska[.]frost.com, with your full name, company name, title, telephone number, company email address, company website and country.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.

 
 
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Frost & Sullivan Looks at GENIVI's Open Source in Vehicle Infotainment Reference Platform - Interview with GENIVI Presdient Graham Smethurst

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