Fox Star Studios has announced its alliance with KyaZoonga, India’s first and largest movie, cricket, entertainment and sports ticketing company, as the “Official Ticketing Partner” for the upcoming original Indian cowboy tale, Quick Gun Murugun. The partnership would enable KyaZoonga to distribute authentic copyrighted content of this much-awaited film to its customers and other users. The online ticket bookings for Quick Gun Murugun are scheduled to start on KyaZoonga.com from August 27th onwards. Quick Gun Murugun, a western spoof, based on the cult TV character by the same name, has veteran Telegu actor, Dr. Rajendra Prasad in the lead role. The film, which is about the misadventures of a South Indian cowboy and his battle with arch adversary Rice Plate Reddy, is slated for release on August 28.
Neetu Bhatia, Co-founder, Chairman and CEO, KyaZoonga, said, “We are pleased that Fox Star Studios, part of one of the largest entertainment companies globally, has chosen to work with us as their Official Ticketing Partner for their maiden venture in India. While our service offering as the pioneer of ticketing in India will bring tremendous value to the gross receipts of the film, our own value proposition to end consumers will be enhanced with unique, customized and co-branded content. We are extremely optimistic about the large number of footfalls that the movie is likely to bring to theatres and multiplexes and we look forward to working with Fox Star Studios on many more projects in the future.”
Alongside ticket sales, KyaZoonga is offering its consumers trailers, previews, contests with exciting prizes, wallpapers and Quick Gun Murugun branded merchandise. These offers are available only until stock lasts. In addition to this, the association also has plans to launch some integrated KyaZoonga-Quick Gun Murugun ad-campaigns which include television, outdoor, print, online and mobile, in order to reach out to a larger audience.
Vivek Krishnani, Head of Distribution, Marketing and Syndication, Fox Star Studios India, said, “Quick Gun Murugun is funny action comedy which has pan Indian appeal, it is a hugely anticipated film amongst movie lovers all over the country and the online medium will be an added advantage for us to exponentially increase this number. Our alliance with KyaZoonga will bring us a lot of value and will help us by reaching out to the millennial generation. We believe that this partnership will deliver mutual benefit and set the stage for future partnerships”
Directed by Shashanka Ghosh and written by Rajesh Devraj, Quick Gun Murugun is an unlikely Superhero with Guntastic powers. He is a sincere South Indian Cowboy who considers it his duty to serve and protect.
The movie revolves around mis-adventures of Quick Gun Murugun and his fight with his arch villain Rice Plate Reddy!
Quick Gun Murugun enters into an epic battle that spans time and space, from a small South Indian village to Swarglok and then finally to a cosmopolitan Mumbai. He is torn between Mango Dolly who loves him secretly and his first love Locket Lover and his loyalty is put to the test.
Quick Gun Murugun also sees the comeback of south Indian actress Rambha. The movie is based on a character called Quick Gun Murugun, initially created for television promos at the time of the launch of the music network Channel [V] in 1994. The character had a cult following, and made catch phrases like 'Mind it'. Quick Gun Murugun has been exhibited at the London Film Festival, the Indian Film Festival of Los Angeles and at the New York Asian Film Festival and received rave reviews.
KyaZoonga (kyazoonga.com) is India’s first and largest movie, cricket, entertainment and sports ticketing company. Launched in 2007, KyaZoonga has created and vastly expanded the ticketing marketplace in India by bringing tickets to consumers who traditionally have not been able to access major events. Being one of the frontrunners in the ticketed entertainment industry, KyaZoonga’s reach spans across 40 cities and offers extended portfolio of entertainment ticketing such as movies, sports, cricket, concerts etc. KyaZoonga also offers multiple payment options through online, mobile, box-office and retail distribution channels.
KyaZoonga partners India’s leading multiplex operators, cricket and sports franchises, concert promoters and event organizers to ensure simple and easy access to popular ticketed entertainment options in the country today.
About Fox STAR Studios
Fox STAR Studios is a joint venture between Twentieth Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, Asia’s leading Media Company. Fox STAR Studios will combine the production and distribution capabilities of 20th Century Fox and the local expertise and market strength of STAR in Asia to produce Asian language films through acquisitions, co-productions and in-house productions for worldwide distribution. It will also have access to the remake rights of successful films from both the Fox and STAR libraries. The joint venture is making its first foray in India and will soon expand into other markets including Greater China and South East Asia.
Fox STAR Studios India plans to produce Bollywood and Indian regional films. It has also built a national theatrical distribution footprint and will soon focus on distribution capabilities in home entertainment and digital media platform in India while also leveraging Fox Theatrical Network’s global distribution strength across 44 countries worldwide.