Superbrands, the independent authority and arbiter of branding, today announced the launch of the 2006 Superbrands book to be unveiled at a special tribute event to be held on June 13th, 2006 at Sphinx, Wafi City in Dubai. The organisation has awarded ‘Superbrands’ status to 78 leading brands in the UAE that have met the stringent selection criteria set by the Superbrands Council. Superbrands will also announce the winner of the ‘Brand of The Year’ award at the event held to honour excellence in branding.
“The UAE is beginning to understand the value of strong brands and we are extremely fortunate to have on our Council some of the most respected business people in the UAE who have assessed the brands and scored them on their strengths” says Mike English, Director, Superbrands Middle East. “To be voted as a Superbrand by our independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.”
The Superbrands Council in the UAE is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. The Superbrands Council members evaluate and score hundreds of brands available within the UAE and the highest scoring brands are then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.
“The brands featured in the book range from FMCG brands to corporate giants. We are happy to see so many of the UAE’s strongest home-grown brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” Mr. English adds.
The Superbrands Organisation will unveil the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event on June 13th, 2006. The event is set to be a true celebration of many of the country's highest profile brands, and promises to live up to its global reputation as the "Oscars of Branding".
ABOUT SUPERBRANDS UAE
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 58 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 5,500 individual brands have been featured worldwide.